About the Role
Lifecycle Marketing Executive Gloucestershire (Hybrid – 2–3 days office) £32,000 – £35,000 + bonus + benefits Why Apply? Ownership of a key revenue-driving channel Opportunity to shape lifecycle strategy, not just execute Hybrid working with a collaborative, supportive team Strong brand presence and multi-channel exposure Clear progression into CRM Manager / Lifecycle Lead The Opportunity A well-established, multi-brand business is looking to appoint a Lifecycle Marketing Executive to play a key role in driving customer engagement and revenue through email and CRM activity. This is a high-impact role sitting within the digital marketing team, with ownership of lifecycle campaigns, customer journeys, and performance optimisation across multiple brands. You’ll be joining a business with a strong customer base, a clear growth trajectory, and a real focus on data-led marketing. The Role You’ll take ownership of email and lifecycle marketing activity end-to-end — from planning through to execution and performance analysis. Key responsibilities include: Plan and deliver multi-channel lifecycle campaigns (primarily email) Build, manage and optimise automated customer journeys Drive segmentation and personalisation using customer data Own campaign execution (briefing, testing, scheduling, deployment) Analyse performance and deliver actionable insights Lead A/B testing to improve engagement and ROI Collaborate with digital, trading and brand teams Ensure best practice across GDPR, deliverability and data compliance Support continuous improvement of CRM platforms and processes What We’re Looking For 2–4+ years’ experience in email / CRM / lifecycle marketing Strong understanding of customer journeys, automation & segmentation Experience with platforms such as Adobe Campaign, Salesforce, HubSpot, Klaviyo or similar Data-driven mindset with strong analytical capability Experience delivering campaigns end-to-end Highly organised with strong attention to detail Comfortable working cross-functionally with multiple stakeholders If you're looking to step into a role where you can genuinely influence customer engagement and commercial performance, this is a great opportunity to do so.