Assistant Store Manager (London)

Assistant Store Manager | Central London (King's Cross) | £34,000 + Benefits

We are seeking a driven and hands-on Assistant Store Manager to support the leadership of a high-performing flagship store for a well-established, founder-led premium British retail brand.

Located in the heart of King's Cross, this compact, high-footfall store operates within one of London's busiest retail hubs. This is an exciting opportunity to play a key role in delivering strong weekly performance while supporting the success of a brand built on heritage, craftsmanship, and exceptional customer experience.

The Role

As Assistant Store Manager, you will work closely with the Store Manager to drive performance on the shopfloor, leading from the front and supporting the team in delivering outstanding service.

You will play a key role in creating a high-energy, sales-driven environment, ensuring operational excellence while acting as a role model for customer experience and team engagement.

This is a fast-paced, high-density environment requiring energy, resilience, and strong commercial awareness. You will be trusted to take ownership in the Store Manager's absence and contribute to the overall success of the store.

Key Responsibilities

• Support the Store Manager in leading, motivating, and developing a high-performing team
• Take ownership of the shopfloor, driving sales and delivering an exceptional customer experience
• Contribute to achieving key KPIs including UPT, ATV, and customer capture
• Maintain high standards of visual merchandising and overall store presentation
• Support day-to-day operations, including planning, productivity, and stock management
• Step up to lead the store in the absence of the Store Manager
• Coach and support team members through regular feedback and on-the-job development

About You

• Experience in a supervisory or Assistant Manager role within a premium or service-led retail environment
• A hands-on leader who enjoys being on the shopfloor and supporting team success
• Passionate about delivering exceptional customer experiences
• Commercially aware, with an understanding of key retail KPIs
• Resilient and adaptable in a fast-paced, high-volume environment
• Strong attention to detail in product presentation and store standards
• A supportive team player with a natural ability to motivate others

The Environment

• Founder-led business with strong values and clear direction
• Collaborative culture where ideas are encouraged and valued
• High trust and opportunity to take ownership
• Shopfloor-first approach focused on service, sales, and team engagement
• Inclusive, supportive, and professional team environment

What's on Offer

• £34,000 salary
• £5 daily lunch allowance
• Optional 4-day working week (40 hours across 4 days)
• Opportunity to step into a leadership role and grow your career
• Work within a respected premium retail brand
• Prime King's Cross location with excellent transport links, including Eurostar

If you are an ambitious Assistant Store Manager looking to take the next step in a fast-paced retail environment, we would love to hear from you.

BH35845