MARKETING SPECIALIST

We are seeking a versatile Marketing Specialist to drive lead generation and brand awareness for our innovative educational software products. In this role, you will be the engine behind our marketing efforts, executing and managing a diverse range of activities specifically tailored to the K-5 sector. From high-impact digital campaigns to traditional outreach, you will ensure our tools get into the hands of the educators and administrators who need them most. As a key member of our team, you will do more than just execute; you will analyze performance and collaborate across departments to constantly refine our approach. We are looking for a marketer who thrives in a cross-functional environment and is ready to make a tangible impact on the future of elementary education. This is a full-time, in-office position based at our vibrant headquarters in Torrance, CA. This role requires a Japanese/English bilingual speaker.   Responsibilities: Campaign & Strategy Execution Develop, execute, and manage integrated marketing campaigns (B2C and B2B) targeting Teachers, Education Leaders, and Parents within the K-5 education market. Drive lead generation initiatives through various channels, focusing on securing qualified prospects for the sales team. Support strategic efforts in the development of market messaging and product positioning. Digital Marketing & Analytics Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings and drive website traffic. Execute data-driven Email Marketing campaigns, including list segmentation, content creation, deployment, and performance analysis. Manage and maintain corporate Social Media Marketing channels, focusing on engagement and lead conversion. Utilize Google Analytics to monitor website performance, campaign effectiveness, and user behavior, providing regular reports and actionable insights. Coordinate with internal/external teams on website updates and Web Services to ensure marketing alignment. Traditional & Outreach Marketing Assist in the planning and execution of focused Telemarketing campaigns to support sales and lead nurturing efforts. Develop materials and strategies tailored for both business-to-consumer (B2C) and business-to-business (B2B) audiences in the K-5 education space.  Qualifications: Japanese/English speaking. Bachelor's Degree in Marketing, Business, Communications, or a related field. 2-5 years of progressive experience in marketing, preferably in the technology or education sector. Proven experience executing multi-channel marketing campaigns. Required Skills & Competencies. Hands-on experience with SEO tools and best practices. Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Pardot). Demonstrated expertise in utilizing Google Analytics for reporting and optimization. Strong understanding of social media platform mechanics and advertising. Excellent written and verbal communication skills for campaign content and internal reporting. Ability to work effectively in a team environment and manage multiple projects simultaneously.