Senior Webinar and Partner Marketing Manager

Back to jobs Senior Webinar and Partner Marketing Manager New York, New York, United States Apply Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com. About this position: We’re seeking a high-energy, results-oriented Senior Webinar & Partner Marketing Manager to lead and scale Later’s webinar and co-marketing programs. You’ll own the full journey—from strategy through execution—designing campaigns that educate the market, expand reach, and generate high-quality leads that drive revenue. This is a high-impact, cross-functional role that combines storytelling, partner collaboration, and campaign execution. Your programs will not only accelerate acquisition but also fuel activation, retention, and expansion efforts across Later’s funnel. Reporting to the VP of Demand Generation, you’ll be the primary owner of webinars and co-marketing initiatives, with full accountability for program success. What you'll be doing: Strategy Define and own Later’s webinar and partner marketing strategy to drive awareness, acquisition, and pipeline influence. Build a high-impact webinar calendar featuring Later experts, customers, creators, and industry thought leaders. Develop strategic co-marketing programs with software partners, agencies, and creators to expand Later’s reach and generate leads. Set and track clear goals for webinar and partner programs, ensuring impact on pipeline and revenue. Technical/ Execution Drive end-to-end webinar production, including promotion, hosting, engagement, and follow-up sequencing. Execute joint campaigns with partners (webinars, email, social, content) that deliver shared value. Collaborate with Web, Creative, and Brand teams on assets, landing pages, and campaign messaging. Manage campaign builds, testing, optimizations, and reporting with rigor and transparency. Apply data-driven insights and experimentation to continuously improve engagement and conversion rates. Team / Collaboration Partner closely with Paid Media, Email, Social, SEO, Product, Sales, and RevOps to ensure campaigns align with GTM and demand generation goals. Ensure leads generated are high-quality and accurately tracked through data and attribution systems. Actively collaborate with the VP of Demand Generation to share performance updates, blockers, and next steps. Coordinate cross-functional support (design, web, email ops, ad deployment) to keep campaigns on track. Leadership Act as Later’s lead for webinars and partner marketing, setting a high bar for program quality and execution. Demonstrate Later’s core values daily, serving as a visible driver of growth and collaboration. Mentor peers and cross-functional partners in webinar and co-marketing best practices. Research/Best Practices Conduct competitor and market research to identify new opportunities and maintain industry-leading programs. Stay on top of webinar trends, co-marketing innovations, and emerging tools. Share best practices across the marketing team to elevate overall performance. What success looks like: Success in this role means Later’s webinar and partner marketing programs are recognized as high-performing growth engines—consistently generating high-quality leads, driving product awareness, and strengthening Later’s market authority. You are running a steady cadence of engaging webinars that feature Later experts, customers, and partners, with strong attendance, participation, and measurable conversion impact. Co-marketing campaigns with strategic partners are delivering mutual value, expanding Later’s reach, and driving meaningful pipeline influence. Content and campaigns are executed seamlessly, with smooth cross-functional collaboration across Marketing, Product, Sales, and Creative. You’ve established clear frameworks for planning, execution, and reporting, ensuring every initiative is tied to business outcomes. As Senior Webinar and Partner Marketing Manager, you are seen as a creative, results-driven leader who blends storytelling, relationship building, and data-driven execution to deliver programs that fuel Later’s growth. What you bring: Bachelor’s degree in Marketing, Business, or related field (preferred). 6+ years of marketing experience, with 3–5+ years in webinar production and partner co-marketing. Proven ownership of end-to-end webinar strategy, from planning through reporting. Hands-on experience running co-marketing campaigns with measurable impact. Strong track record in executing full-funnel marketing campaigns across multiple channels. Proficiency with campaign analytics, data reporting, and insight generation. Excellent organizational skills, with the ability to manage multiple projects simultaneously. High standards for creative quality and user experience. Success working in fast-paced, dynamic environments with aggressive growth targets. How you work:  Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear. Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement. Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high. Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity. Our approach to compensation: We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors. Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only. To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.  Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package. Salary Range:  $ 135,000 – $150,000 USD     #LI-Remote Where we work: We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.  Diversity, inclusion, and accessibility: At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process. Create a Job Alert Interested in building your career at Later? Get future opportunities sent straight to your email. 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