Marketing BI Analyst

BettingJobs are working with a multi-brand operator who is seeking to hire a Marketing BI Analyst to join their team remotely . In this role, you will own marketing analytics and become the single source of truth for acquisition performance across SEO, Affiliates, Paid Media, CRM, Influencers and Social Media. You will also provide the insights required to optimise acquisition spend, improve attribution and maximise marketing ROI. Key Responsibilities: Marketing Analytics Build executive marketing dashboards. Analyse acquisition performance across all channels. Track CPA, CAC, LTV, NGR and ROI. Produce weekly and monthly reports. Attribution Improve attribution accuracy. Measure channel contribution. Validate affiliate, influencer and paid media performance. Build unified marketing reporting. Commercial Analysis Compare acquisition channels by profitability. Analyse player cohorts and player quality. Recommend budget allocation. Forecast acquisition performance. Key KPIs Attribution Accuracy Reporting Accuracy Forecast Accuracy Marketing ROI Insights Dashboard Adoption Reporting Automation Essential Requirements: 3+ years in Marketing Analytics or Business Intelligence. Advanced SQL, Excel and Power BI (or Looker Studio/Tableau). Strong understanding of marketing attribution. Experience analysing CPA, LTV and acquisition funnels. iGaming experience preferred.