PURPOSE, CULTURE AND VALUES

Purpose Our accessible purpose gives us the opportunity to continuously improve and be better at work, at home and in our communities — it’s about celebrating life in its broadest sense. Our purpose goes hand in hand with performance — never one without the other. Values Our values underpin our business and guide how we work. We’re passionate about our consumers and customers and always strive to be better. Pride is a source of energy for our company, and we work hard so we can be proud of what we do and value each other for it. Our four values Passionate about consumers and customers We are passionate about consumers and customers. Our curiosity, and consumer and customer insights drive growth. We care for our brands and are committed to pursuing their fullest potential Be better We strive to be better. We are restless, always learning, always improving. We are innovative and courageous. We experiment and take risks, and we learn quickly from successes and failures. Value each other We value each other and build real relationships. We seek to leverage diverse people and perspectives. We trust and empower each other to win. We speak and challenge openly to grow people and the business. Proud of what we do We are proud of what we do and how we do it. We take accountability and act sensitively with the highest standards of integrity and social responsibility. We celebrate inclusion and diversity.