About the Role
BettingJobs is working with a start-up B2C crypto casino operator who are searching for a Head of Acquisition to join their team on a remote basis. Key Responsibilities: Own and execute the overall customer acquisition strategy. Manage acquisition budgets and performance against growth targets. Drive player acquisition across paid media, SEO, content, influencer marketing, partnerships, CRM-led initiatives, and affiliate marketing. Identify, test, and scale new customer acquisition channels and opportunities. Optimise acquisition funnels, conversion rates, and player quality. Develop reporting, attribution, and performance measurement frameworks. Manage relationships with agencies, media partners, influencers, affiliates, and other strategic partners. Work closely with CRM, product, and data teams to improve acquisition efficiency and retention outcomes. Build, lead, and develop a high-performing acquisition team. Monitor competitor activity, market trends, and emerging opportunities within iGaming, crypto, and digital marketing. Essential Requirements: 5+ years' experience in acquisition, growth, performance marketing, or digital marketing leadership roles. Previous crypto casino experience. Proven success scaling customer acquisition within iGaming, online casino, sportsbook, crypto, gaming, fintech, or other high-growth digital businesses. Strong understanding of paid media, attribution, analytics, conversion optimisation, and acquisition economics. Experience managing significant marketing budgets and delivering measurable ROI. Commercially minded with a strong analytical and data-driven approach. Experience operating within a startup or high-growth environment. Strong leadership, communication, and stakeholder management skills.