Sales Adviser FTC 12 months (internally Applications Advisor)

This telephone based role offers a competitive salary, with hybrid working with 1 just day (usually a Wednesday), in the Cardiff office, 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this.

Salary £23,000 - £25,000 per annum and potential for up to 30% annual bonus

Please note: Although we acknowledge that the use of AI tools can be helpful, we want your application to represent you. Please ensure your CV and statement of suitability (if asked to send in this advert) reflect your own voice and experiences.

About the role

As an applications adviser, you will be the first point of contact talking to businesses who have logged their interest in becoming a Which? Trusted Trader. You will have good organisational skills, enabling you to manage your pipeline to call traders and discuss their business needs, while sharing the features and benefits of the scheme and explaining the process for joining. Ideally you will be well versed in how to align the benefits of a product with the genuine needs of the target audience,  and naturally conclude the telephone call with a sale.

Key responsibilities include: 

• Previous sales experience
• Previous telephone role experience
• Ability to manage a busy administrative and pipeline workload
• Consistent ability to meet set personal and departmental targets

About you:

To be successful in this role, you should have previous sales experience, in a predominantly telephone  based role. You should enjoy talking with people, with a natural curious approach to really identify the customer's needs, and align product knowledge with their needs. Additionally, you should be a great team player, comfortable sharing your knowledge and taking feedback, to help drive team success. 

The interview process for this role involves:-

• An interview up to 90 minutes, consisting of the below format
• Competency based interview questions approx 60 minutes
• Role play approx 30 minutes

Benefits

 We also have these benefits for you to consider: 

• 35 hour working week
• Generous 28 days holiday a year plus bank holidays and the option to buy additional holiday days
• Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service) 
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money & legal helplines 
• Free wills for all Which? employees, plus, partners of employees can make their will at cost price.
• Discount site Pluxee which offers large % off every day shopping and holidays
• Work from (almost) anywhere” for 4 weeks of the year policy
• A great work-life balance (all our roles are now hybrid), offering flexible working options e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at recruitment@which.co.uk.

About Which?

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. You can find out more about what we do, our people and culture as well as hints and tips on how to complete your application on our Careers site.

We're proud to be ranked 3rd in the ‘Top 25 Inclusive Employers' List 2024. We welcome applications from everyone, because we value diversity, and are committed to maintaining an inclusive culture where all can thrive and reach their full potential—because diverse perspectives help us better understand and positively impact consumers.

As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we'll make reasonable adjustments if you need them. For this or any other assistance you need with applying (i.e., would like to apply by phone or post), email recruitment@which.co.uk. Find out more about the Disability Confident Interview Scheme here.

Please note:

• Applications Advisor Role Profile - April 2026.pdf