Marketing Communications & Advertising

Career Cluster: Marketing

Career Pathway:
Marketing Communications & Advertising

Marketing Communications and Advertising professionals strategize and execute captivating campaigns to promote products or services. They utilize a blend of creativity and strategic thinking to develop compelling messaging across various channels, including digital media, print, and events, aiming to engage target audiences and enhance brand visibility. These experts analyze market trends, consumer behavior, and campaign performance metrics, continually refining their approach to maximize impact and drive business success.

Potential Course Sequence

*ICCSD Graduation Requirements

View our High School Program of Studies for a complete list of course offerings and descriptions

Career-Related Electives

• Media Literacy & Communications

• World Languages

• Public Speaking

• Sociology

• Web Design

• Computer Applications

• Foundations of Journalism

• English Grammar & Usage

*Career Related Electives are not limited to the options above. See your school counselor for additional learning options.

Career-Related Activities

• Business Professionals of America (BPA)

• Junior Achievement Competitions

• Debate Club

• Design Dash (through University of Iowa)

• Family, Career and Community Leaders of America (FCCLA)

• Technology Student Association

Internship Experiences

• Career Inspire

• Kirkwood Career Caravan

• Design Dash (Entrepreneurship)

• Internships: Kirkwood Workplace Learning Connection

• Job Shadows: Kirkwood Workplace Learning Connection

• Internship Experience 1, 2 and 3 in a related field

College Admission Requirements

See your school counselor regarding admission requirements for highly selective institutions.

Potential College Programs

• Sales & Marketing

• Business

• Communications

• Advertising

• Branding Management

• Public Relations

• Fashion/Retail

• Global Marketing

• Sports Marketing

• Business Analytics

Future
Careers

• Marketing / Branding Specialist

• Sales / Distribution

• Digital Media Specialists and Managers

• Public Relations & Advertising

• International Marketing

• Merchandising

• Retail Operations

Community Partnerships

• Hills Bank

• Green State Credit Union

• Johnpapa John Entrepreneurial center at University of Iowa

• United Way of JC

• Midwest One

• Greater Iowa City, Inc