Ecommerce and Performance Lead

Ecommerce and Performance Lead

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Quest Search & Selection are proud to be partnering with a high-growth, premium beauty brand known for its bold innovation, celebrity appeal and global reach.

This brand is synonymous with performance-led skincare and colour cosmetics and has built a cult following across digital and retail channels. With a reputation for trend-setting launches and social-first storytelling, they are now investing further into digital acceleration and direct-to-consumer growth.

The Role: eCommerce & Performance Marketing Lead
This is a pivotal leadership position within the business, responsible for scaling the brand’s global D2C presence through best-in-class digital trading, paid media and data-led CRM strategies. Sitting within the wider commercial team and reporting directly to the CEO, this role will lead the digital performance agenda across multiple international markets, with a strong focus on customer acquisition, retention and revenue optimisation.

You will own the eCommerce P&L, lead a small but high-impact team and collaborate with internal stakeholders across creative, brand, product and logistics to ensure an exceptional customer experience and sustained growth trajectory.

Key Responsibilities:

• Develop and lead the eCommerce and performance marketing strategy across global D2C channels.
• Take full ownership of the trading calendar, campaign execution, site optimisation and conversion.
• Build and scale paid media channels (Meta, Google, Affiliates, Influencers) to drive traffic and customer acquisition at an efficient CPA.
• Oversee CRM and lifecycle marketing, working with segmentation and personalisation strategies to improve retention and LTV.
• Drive CRO and UX testing to continually enhance site performance and user experience.
• Monitor digital KPIs daily, providing actionable insight to inform investment, targeting and creative optimisation.
• Collaborate with supply chain, merchandising, and creative teams to deliver timely, relevant, and performance-led digital campaigns.
• Manage and mentor a growing team across digital marketing and eCommerce trading functions.

Skills & Experience Required:

• Proven experience in a senior digital marketing or eCommerce leadership role within beauty, fashion, or consumer lifestyle brands.
• Deep knowledge of performance marketing channels and hands-on experience scaling D2C revenue.
• Data-led decision maker with strong understanding of analytics, customer segmentation, attribution, and retention strategies.
• Commercially minded with ownership of digital P&L and experience in planning and executing multi-market campaigns.
• Confident with platforms such as Shopify Plus, Klaviyo, and Google Analytics (GA4), as well as paid media tools.
• A natural leader and team builder-someone who thrives in fast-paced, founder-led environments.

We request that candidates send their CV as a Microsoft Word document where possible.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.