About the Role
The Staples Business Marketing Program Manager is responsible for developing and managing high ‑ impact, customer ‑ centric content that is insights ‑ driven and aligned to the buyer journey, from awareness through conversion and expansion. In addition, this role supports front ‑ line sellers by executing targeted, account ‑ based marketing programs that drive engagement, penetration, and growth within high ‑ value Commercial accounts. This role partners closely with Sales and cross ‑ functional Marketing teams to deliver personalized marketing campaigns and relevant, buyer ‑ centric content aligned to account needs and sales priorities. What you’ll be doing: Content Creation Guide B2B content plan for Commercial enterprise aligned to business priorities, target segments and buying groups. Map content to the buyer journey stages, identifying gaps and opportunities across awareness, consideration, and decision. Manage development of assets including white papers, video, articles, etc. in partnership with Creative and cross ‑ functional teams. Partner with Sales to build and maintain an arsenal of customer testimonials and case studies that support lead generation efforts. Support seller enablement by communicating available content, and best practices, and helping sellers apply materials effectively in customer conversations. Account Based Marketing (ABM) Develop and execute targeted account ‑ based marketing (ABM) campaigns for assigned large , high ‑ value Commercial accounts in close partnership with Sales. Partner with sellers to understand account goals, buying group needs, and sales priorities, and translate them into personalized marketing programs and assets. Customize messaging, content, and channel mix for individual accounts using established ABM frameworks, templates, and guidelines. Own the day ‑ to ‑ day execution, customization, and ongoing optimization of ABM campaigns and related content to ensure relevance, quality, and alignment to account objectives. Coordinate with Creative, Marketing Operations, and Analytics to ensure accurate, timely delivery of campaigns and content across channels. Track campaign performance and account engagement metrics; surface insights and recommendations to improve effectiveness and inform future strategy. What you bring to the table: Strong ownership paired with the ability to take insights and action them to improve content engagement and campaign performance. Excellent organizational skills and attention to detail, with the ability to manage multiple initiatives simultaneously. A collaborative mindset and proven ability to build strong working relationships with Sales and cross ‑ functional partners. Comfort working with data and metrics to evaluate effectiveness and inform recommendations. Creative problem ‑ solving skills and a willingness to test, learn, and optimize. Clear, professional communication skills, with the ability to translate seller needs into actionable marketing outputs. What’s needed- Basic Qualifications: Bachelor’s degree plus 4–6 years of experience in B2B marketing, content development, demand generation, or lifecycle marketing. Hands ‑ on experience executing account ‑ based or highly targeted marketing programs. Demonstrated ability to customize messaging and content for specific audiences or accounts. Experience partnering with Sales teams and supporting revenue ‑ driven initiatives. Strong project management skills with the ability to keep work moving on time and on budget. Analytical mindset with experience using performance metrics to evaluate and improve campaigns. Proactive, self ‑ directed approach with appropriate escalation when strategic direction or prioritization is required. We Offer: Inclusive culture with associate-led Business Resource Groups Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays) Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits #LI-SJ1 Staples is an Equal Opportunity Employer who values the diversity of our people, products, and services. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law. The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, business considerations, geography, and internal equity. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements.