Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.
We are looking for a Specialist – Marketing Automation that supports the execution and optimization of multi-channel campaigns in Salesforce Marketing Cloud, analyzes digital and social performance, develops dashboards, and provides insights to improve engagement. The role collaborates with cross-functional teams to enhance customer journeys and drive data-informed marketing decisions.
Marketing Automation & Campaign Execution
- Build, execute and optimize automated marketing campaigns in Salesforce Marketing Cloud (SFMC), including nurturing journeys, drip campaigns and re-engagement programs, ensuring accurate and timely delivery.
- Build and maintain email, SMS, MMS, and push programs using available segmentation, personalization, and automation tools.
- Execute A/B tests and contribute to optimizing journeys and campaign workflows.
- Collaborate with cross-functional teams (marketing, sales, product) to understand requirements and translate them into effective campaigns.
- Monitor campaign performance and prepare reports summarizing engagement metrics and KPIs.
- Provide insights based on campaign results and assist in identifying opportunities to improve effectiveness.
- Maintain dashboards and recurring performance summaries to support data-driven decision-making.
Email Template Development & Execution
- Create, build and test email templates and manage changes and improvements to existing email templates & content blocks.
- Collaborate with content marketers to build, schedule, and send e-blasts daily.
Lead Management & Scoring
- Support the Campaign Operations Specialist with input on lead routing logic and scoring-based campaigns inside Salesforce Marketing Cloud.
- Build and maintain new forms and enhance existing forms using Salesforce Marketing Cloud Pages to follow and meet lead generation segmentation rules and logic.
Systems Ownership & Governance
- Support Campaign Operations Specialist as a daily administrator of the marketing automation platform (Salesforce Marketing Cloud).
- Uphold system compliance and data hygiene as defined by Campaign Operations Specialist.
- Maintain brand standards and guidelines through content and email and cloud page templates.
Analytics & Reporting
- Track and analyze engagement, conversion rates, list health, and funnel metrics from Salesforce Marketing Cloud to identify trends, optimization opportunities and meaningful recommendations.