About the Role
<p>Role: Vice President, Product Strategy & Commercialization</p>
<p>Location: Remote</p>
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<p style="text-align: center;"><strong>We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring</strong></p>
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<p style="text-align: center;">We’re seeking a Vice President, Product Strategy & Commercialization to lead our national brand and product portfolio strategy—from innovation through launch. This role will drive consumer-led product development, technical formulation, and end-to-end commercialization, building a best-in-class portfolio across all active markets</p>
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<p><strong>Your Impact: </strong></p>
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<li>Set the vision and direction for our national brand and product portfolio, defining clear priorities that drive growth, differentiation, and market leadership</li>
<li>Build and evolve a consumer-led innovation pipeline, identifying whitespace opportunities and translating insights into high-impact products</li>
<li>Lead the end-to-end product lifecycle—from concept through formulation, packaging, and commercialization—ensuring quality, compliance, and profitability</li>
<li>Establish and scale best-in-class processes that bring structure, speed, and consistency to product development and launch execution</li>
<li>Align and influence cross-functional teams and executive stakeholders, ensuring seamless execution and delivering products to market with clarity and impact</li>
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<p><strong>Your Strengths:</strong></p>
<ul>
<li>Extensive experience in product strategy, innovation, and commercialization (cannabis or highly regulated industry preferred)</li>
<li>Strong track record of building and scaling product portfolios and driving revenue growth</li>
<li>Deep understanding of consumer trends, product development, and go-to-market strategy</li>
<li>Experience leading cross-functional teams across product, marketing, and operations</li>
<li>Knowledge of formulation, packaging, and regulatory requirements</li>
<li>Strategic thinker with strong execution skills and attention to detail</li>
<li>Comfortable operating at both a high-level and in the details within a fast-paced environment</li>
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<p style="text-align: center;"><strong>If we are EMPATHETIC, HONORABLE & ACCOUNTABLE</strong></p>
<p style="text-align: center;"><strong>And we grow ourselves and business with GRIT then we will be</strong></p>
<p style="text-align: center;"><strong> CHAMPIONS OF CANNABIS</strong></p>
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<p><strong>Why Join Us: </strong></p>
<p>Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).</p>
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<p> </p><div class="content-pay-transparency"><div class="pay-input"><div class="title">Massachusetts pay range</div><div class="pay-range"><span>$220,000</span><span class="divider">—</span><span>$220,000 USD</span></div></div></div>