INDSS
Head of Residential Sales
Prime Central London Salary: DOE + Bonus + Benefits + Car allowance An exceptional opportunity has arisen for an experienced and driven
Head of Residential Sales to lead a high-performing office in
Prime Central London.
This role is suited to a proven leader with a strong track record in high-value property sales, team management, and revenue generation within the prime market.
The Role As Head of Residential Sales, you will take full responsibility for the performance of a flagship office, leading a team of
6–10 negotiators and driving revenue across a prime portfolio.
- Average deal values: £1.5m – £6m
- Monthly revenue target: £250k – £500k
- Reporting directly to the UK Head of Sales
Key Responsibilities
- Lead, manage, and develop a team of negotiators to achieve and exceed targets
- Run weekly pipeline meetings covering leads, viewings, offers, and exchanges
- Set and review individual KPIs and performance targets
- Drive new business and convert valuations to instructions (30–40% win rate)
- Attend market appraisals and build strong client relationships
- Manage high-net-worth and ultra-high-net-worth clients (£1m–£10m+)
- Oversee deal progression through to exchange, working closely with solicitors
- Accurately forecast monthly revenue (±10%)
- Reduce time to exchange and maximise operational efficiency
- Generate new instructions through referrals and proactive business development
About You
- Minimum 5+ years’ experience in Prime/Central London residential sales
- Proven experience managing and developing a successful team
- Strong personal billing history (£200k+ annually)
- Demonstrated success selling high-value properties (£2m+)
- Track record of generating business through repeat clients and referrals
- Commercially driven, highly organised, and results-focused
- Confident dealing with high-profile and high-net-worth individuals
Working Style
- Conduct structured weekly 1:1s with your team
- Spend time in the field attending valuations, viewings, and client meetings
- Maintain high standards of client communication and service
- Work collaboratively with solicitors to progress and close deals
- Handle sensitive client information with professionalism and discretion
What’s on Offer
- Competitive basic salary (DOE) + quarterly bonus
- 30 days annual leave + bank holidays (with option to buy more)
- Private medical insurance (with family options)
- Pension & life assurance (up to 8x salary)
- Car allowance (£5k–£8k)
- Season ticket loan (0% interest)
- Gym discounts & wellbeing support
- Cycle to work scheme
Apply If you are an ambitious sales leader looking to take the next step in
Prime Central London, we would love to hear from you.
INDSS
Contact: If you are interested in this role, click apply or contact Samantha Sykes at Rayner Personnel. Please Note: Rayner Personnel - Property Recruitment are acting as a recruitment agency with regards to this position. By submitting your application, you are consenting to
Rayner Personnel processing and storing your data for the purposes of your job search. We receive a great many applications for our vacancies and try to respond to as many as we can as quickly as possible. If you have not heard from a member of the team within 48 working hours, please assume that on this occasion your application has not been successful, but please feel that you may apply for other roles we are advertising in the future.