Sr. Industry Marketing Strategist

Richmond Hill, Ontario, CANusvia direct

// Job Type

Full Time

// Salary

USD 118,000 - 168,000/year

// Salary Range

118,000–168,000 USD / year

// Posted

2 days ago

About the Role

OPENTEXT - THE INFORMATION COMPANYOpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation. AI-First. Future-Driven. Human-Centered.At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us. YOUR IMPACT: We are looking for a seasoned Public Sector industry strategist to join the OpenText Industry Go-to-Market (GTM) Strategy organization. Reporting to the Sr. Director of Industry GTM Strategy, this role is critical in shaping OpenText’s global Public Sector strategy focused on Government, Defence and Intelligence, and how OpenText defines and develops AI industry solutions therein. WHAT THE ROLE OFFERS:<ul><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Shape how OpenText defines and builds GTM messaging related to industry solutions and services, grounded in a deep understanding of client needs and market dynamics.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Bridge technical concepts and complex patterns into clear, compelling business value.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Embed with field sales teams to drive enablement, sharpen account planning, and support high-impact customer engagements.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Serve as a continuous feedback loop between the field and R&D/product management, surfacing market shifts and evolving requirements in real time.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Build industry solution messaging and core narratives that activate sales and marketing with precision and impact.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Represent and champion OpenText industry solutions at major events, tradeshows, and analyst engagements, building credibility and driving awareness with key influencers.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Maintain a rigorous pulse on the industry, including market segmentation, competitive dynamics, and emerging signals, to keep the GTM strategy sharp and ahead of the curve.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Represent OpenText in industry workgroups, committees, and standards bodies, elevating the company’s voice where it matters most.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Partner across product, sales, marketing, and alliances as a trusted strategic advisor, connecting the dots to drive alignment and accelerate outcomes.</li></ul> WHAT YOU NEED TO SUCCEED:<ul><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">8–15 years of relevant industry experience across technical GTM functions, including sales, product/industry marketing, product management, and professional services</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Bring firsthand experience engaging with civilian government agencies and defense and intelligence organizations, understanding the unique procurement cycles, compliance requirements, and buyer dynamics that define this space.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">A genuine curiosity about AI developments and the ability to connect emerging tech trends to customer requirements and solution development priorities.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Proven experience tackling industry-specific challenges across data, AI, information management, and/or cybersecurity</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Ability to translate complex business and regulatory requirements into outcome-driven solutions that resonate with buyers</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Track record building and delivering industry messaging to key audiences through GTM campaigns, field sales plays, and executive-level presentations</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Excellent public speaking skills</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Deep fluency in industry innovations, emerging trends, and the competitive landscape</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Experience with definition of standards, working in forums, councils, steering committees is a plus</li><li style="font-family: arial, helvetica, sans-serif; font-size: 14.0pt;">Combine deep industry knowledge with proven OT product expertise also a plus</li></ul> ONE LAST THING: OpenText is more than a corporation—it’s a global community built on trust, character, and purpose. Here, we act ethically, care deeply about people, and always put our customers first. We help teams succeed through collaboration, tackle challenges with resilience, and innovate with intention. Join us on our mission to drive positive change through privacy, technology, and teamwork. At OpenText, we don’t just have a culture—we live our values. Choose us because you want to be part of a company that empowers you to make a meaningful impact. OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our <a href="https://www.opentext.com/assets/documents/en-US/pdf/opentext-equal-employment-opportunity-statement-of-policy-us-en.pdf">Equal Employment Opportunity Statement of Policy</a> which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please submit a ticket at <a href="https://help.opentext.com/portal/site/selfservice?customView=newTicket">Ask HR</a>. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace. Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. As you move through the hiring process, we’re happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.Salary Range: $118,000-$168,000; Depending on the candidate’s education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.AI Usage Disclosure: As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. All decisions regarding hiring are made by qualified human professionals, and we continuously monitor our AI systems to ensure fairness and compliance with applicable regulations.

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