National Sales Manager

National Sales Manager – Off Trade (New Business) | Premium RTD Drinks

Up to £70,000 basic with car allowance and an exceptional bonus structure (OTE up to £100k)

Remote

A high-growth, premium RTD drinks business is scaling fast across the UK – with one standout brand driving serious momentum across grocery and convenience.

Already delivering significant revenue and targeting rapid year-on-year growth, this is a business built on pace, ambition, and results. With major investment behind them and clear leadership vision, they’re now hiring commercially aggressive talent to unlock national retail distribution.

The Role

This is a pure new business role focused on opening doors across grocery and convenience.

You’ll be responsible for:

• Winning new listings with major grocery retailers, symbol groups, and convenience chains
• Leveraging existing buyer relationships to accelerate national distribution
• Leading commercial negotiations across pricing, promotions, and activation
• Driving top-line growth through high-impact account wins
• Building a pipeline of opportunities across retail, wholesale, and route-to-market partners
• Operating at pace in a highly autonomous, results-driven environment

About You

This role is not for someone who wants to “learn the ropes” – it’s for someone who can deliver from day one.

• Proven track record winning new business within grocery, convenience, or wholesale
• Strong existing relationships with key retail buyers (critical)
• Background within drinks (RTD, soft drinks, alcohol or adjacent categories preferred)
• Highly commercial, target-driven and motivated by financial reward
• Confident operating in a fast-paced, no-nonsense environment
• Resilient, proactive and able to open doors quickly

Why Join?

• High-growth brand with aggressive UK expansion plans
• Heavily funded, providing strong security for a challenger
• Clear opportunity to make a visible commercial impact quickly
• Flat structure, no politics – purely performance-led
• Backed by leadership who reward results

If you’re someone who thrives on winning business, building revenue, and being rewarded for it – this is one of the most exciting opportunities in the RTD space right now.

Please get in touch with Kayleigh Norcross or click “Apply Now” to be considered.
020 7871 8000
Kayleigh.norcross@advocate-group.co.uk

We are an equal opportunities employer and welcome applicants from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age.