Performance Marketing Manager

<p><strong>About the role</strong></p> <p>As we strengthen our presence in Cameroon, we are looking for a highly driven Performance Marketing Manager to lead user acquisition initiatives in the country. This role is responsible for defining and scaling data-driven digital marketing strategies, while leveraging strong local market knowledge to support sustainable growth.</p> <p>You will work cross-functionally with product, analytics, and creative teams to scale growth efficiently in a fast-paced, competitive environment.</p> <p><strong>What you'll be doing</strong></p> <ul> <li> <p>Own and drive the performance marketing strategy for Cameroon across web and app, with accountability for growth, budget management, and ROI</p> </li> <li> <p>Collaborate with the User Acquisition team on multi-channel execution across Google Ads, Meta Ads, mobile DSPs, and other relevant marketing channels</p> </li> <li> <p>Identify, analyze, and prioritize growth opportunities by assessing market dynamics, user behavior, and funnel performance</p> </li> <li> <p>Define and execute a structured testing and learning roadmap to improve core KPIs (CPA, LTV, conversion rate), with a strong focus on efficiency</p> </li> <li> <p>Develop and scale affiliate, programmatic, and local partnership channels, evaluating incremental value and long-term contribution to market growth</p> </li> <li> <p>Lead performance analysis using analytics and attribution tools, translating data into clear insights and recommendations</p> </li> <li> <p>Work closely with product, analytics, and creative teams to deliver localized, high-impact campaigns and influence roadmap decisions</p> </li> <li> <p>Monitor competitors, regulatory developments, and industry trends to uncover new growth levers</p> </li> <li> <p>Build and maintain strong relationships with key platforms, publishers, and local partners to secure strategic and operational advantages</p> </li> <li> <p>Provide leadership within areas of responsibility, fostering ownership, collaboration, and a results-oriented, data-driven culture</p> </li> </ul> <p><strong>What you'll bring</strong></p> <ul> <li> <p>3+ years of experience in performance marketing or user acquisition</p> </li> <li> <p>Proven experience delivering results in the Cameroon market</p> </li> <li> <p>Fluency in English and French</p> </li> <li> <p>Strong hands-on experience with major performance marketing platforms</p> </li> <li> <p>Advanced analytical skills with the ability to drive decisions from data</p> </li> <li> <p>Solid understanding of digital marketing fundamentals across paid media and acquisition funnels</p> </li> <li> <p>Strong awareness of Cameroonian digital consumer behavior, local platforms, and regulatory context</p> </li> </ul> <p><strong>What's in it for you</strong></p> <ul> <li> <p>Experience in online betting, igaming, or other highly regulated digital industries</p> </li> <li> <p>Experience scaling both web and app acquisition campaigns</p> </li> <li> <p>Background in fast-growing, performance-driven organizations</p> </li> </ul> <p><strong>Tech Stack / Role Specific Tools</strong></p> <ul> <li> <p>Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs</p> </li> <li> <p>Display &amp; Programmatic platforms</p> </li> <li> <p>Google Analytics, AppsFlyer/Adjust/ Singular/Kochava</p> </li> <li> <p>BI tools, Metabase/Tableau/Power BI</p> </li> </ul> <p>&nbsp;</p> <div id="message-list_1765290593.382699" class="c-virtual_list__item" data-qa="virtual-list-item" data-item-key="1765290593.382699"> <div class="c-message_kit__background p-message_pane_message__message c-message_kit__message" data-qa="message_container" data-qa-unprocessed="false" data-qa-placeholder="false"> <div class="c-message_kit__hover" data-qa-hover="true"> <div class="c-message_kit__actions c-message_kit__actions--default"> <div class="c-message_kit__gutter"> <div class="c-message_kit__gutter__right" data-qa="message_content"> <div class="c-message_kit__blocks c-message_kit__blocks--rich_text"> <div class="c-message__message_blocks c-message__message_blocks--rich_text" data-qa="message-text"> <div class="p-block_kit_renderer" data-qa="block-kit-renderer"> <div class="p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first"> <div class="p-rich_text_block"> <p class="p-rich_text_section">If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>