BUSINESS ANALYST (CRM AND MARTECH SYSTEMS)

Location: Philadelphia, Pennsylvania
Job Type: Permanent
Compensation Range: $110,000 - 125,000 per year

We are seeking a seasoned Functional Architect / Business Analyst to lead the migration of our legacy CRM to a modern, cloud-based client intelligence platform. Reporting to the Senior Manager of CRM, you will act as the primary "functional translator" between a new, aggressive MarTech vision and technical infrastructure. This is a high-impact role within a rapidly expanding digital team, focusing on ensuring that migrated data is not just accurate, but strategically usable to win new business.
 
Responsibilities:

• Functional Lead & SME: Serve as the primary subject matter expert during migration workshops with external UK-based vendors, ensuring business requirements are accurately captured and configured.
• Strategic Process Re-engineering: Map and optimize high-volume business processes-such as 150+ annual events and 500+ mailers-to thrive within the new cloud ecosystem.
• Integration Management: Facilitate the seamless integration of the CRM with adjacent platforms, including ERM, Marketing Automation, and Experience Management, as well as internal Finance/Billing systems.
• Liaison & Collaboration: Bridge the gap between Marketing's strategic goals and the Firm's Information Governance (Privacy/Security) and IT data strategies.
• System Evolution: Post-migration, graduate to the System Administrator role, owning platform enhancements and developing meaningful, partner-facing dashboards that drive actionable intelligence.

Qualifications:

• Professional Services Expertise: Non-negotiable background in Legal or Professional Services required.
• CRM Specifics: 5+ years of CRM experience with a strong preference for InterAction and/or DealCloud. Experience with Salesforce or Dynamics is acceptable only if paired with deep Professional Services expertise.
• Technical Ecosystem: Prior experience with IntroHive, Vuture, or Foundation is considered a plus.
• Analytical Mindset: An inquisitive "problem-solver" who doesn't just move data, but asks how processes can be improved to support the firm's digital transformation.
• Communication Style: An "over-communicator" capable of summarizing complex technical hurdles into concise business wins for executive stakeholders.
• Education & Experience: Bachelor's degree and 7+ years of BA experience (familiarity with BABOK preferred).
  
  

JOBID: 032026-128336
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

Any consideration of a background check would be an individualized assessment based on the applicant or employee's specific record and the duties and requirements of the specific job.