Director of Growth Marketing — Gia

We are looking for a strategic yet hands-on Director of Growth Marketing to own our full-funnel Product-Led Sales (PLS) engine. Reporting to the GM/Head of GIA, you will be the architect of our self-serve and sales-assist funnels. Your mission is to transform visitors into power users and high-value accounts by building a high-velocity experimentation system across web, onboarding, and lifecycle stages. This is a foundational leadership role where you will initially drive execution while building and leading a specialized growth and lifecycle pod. What You Will Do:  Own Full-Funnel Growth: Drive KPIs across the entire PLS journey: Visitor → Signup → Activation → PQL → SQL → Expansion. Accelerate Activation & Onboarding: Partner deeply with Product and Engineering to define "aha" moments, improve onboarding UX, and reduce time-to-value through in-product guidance and templates. Scale Lifecycle & Retention: Build sophisticated behavioral segmentation and automated journeys (email, in-app, SMS) to drive seat expansion, upgrades, and churn prevention. Operationalize PQLs: Define and scale PQL scoring and routing frameworks in collaboration with Sales and RevOps, ensuring a seamless handoff based on usage signals and ICP fit. Execute High-Velocity Experimentation: Establish a "weekly shipping" culture for experiments across pricing, packaging, and landing page conversions. Build the Growth Stack: Oversee the growth analytics backbone, ensuring clean instrumentation and event taxonomy using tools like Segment, PostHog/Amplitude, and HubSpot. Lead a Lean Pod: Recruit and manage a high-performing team across lifecycle, paid media, and growth ops as the function scales. What we're looking for: Minimum Requirements:  Experience: 8+ years in Growth Marketing, Lifecycle, or PLG roles within B2B SaaS, including 2+ years of direct people management. Analytical Rigor: A strong product orientation with the ability to speak "instrumentation" and partner effectively with Eng/Product teams. Execution Mindset: A hands-on operator capable of shipping landing pages, building dashboards, and designing experiment readouts from scratch. Strategic Impact: Proven track record of driving measurable lifts in activation and retention cohorts, rather than just top-of-funnel traffic. Communication: Crisp, high-trust communication skills with the ability to translate complex AI value propositions into clear customer outcomes. Technical Familiarity (Nice to Have): Experience with AI/agentic products, SQL literacy, and familiarity with the HR Tech or Compliance domains.