This Is Not a Game

EN ENGLISH ESPAÑOL Our Work This Is Not a Game Alerting young gamers and parents about the dangers of online gaming and real-life criminal grooming CLIENT Movistar OFFICE Mexico A short film that emphasizes the necessity of a safe digital environment for minors. According to the Executive Secretariat of the National System for Comprehensive Protection of Girls, Boys and Adolescents, over 75% of the online video game profiles that interact with minors belong to strangers. This poses predatory risks like grooming, human trafficking, forced labor and kidnapping. At Movistar, we recognize the power of technology to generate more human connections. Through ‘This Is Not a Game,' we're raising awareness about the risks of video games and inviting players and caregivers of minors to take control and get involved to detect and prevent risks associated with online gaming interactions. People give meaning to technology, and with proper information, we can use it responsibly. Fernanda Pérez Head of Brand & Integrated Marketing Communications, Movistar Challenge Inspiration Idea Growth AT A GLANCE +2 Million Hours on social media in two weeks AT A GLANCE +23 Million Views in two weeks AT A GLANCE +34 Million People reached AT A GLANCE 87% Growth in positive sentiment AT A GLANCE 67% Increase in parental control searches slide 2 of 5 AWARDS 2025 CANNES LIONS Health & Wellness BRONZE LION D&AD AWARDS 2025 2 GRAPHITE PENCILS AND WOOD PENCIL 2025 THE ONE SHOW Film & Video BEST OF FILM & VIDEO THE ONE SHOW 2025 GOLD PENCIL, 2 SILVER PENCILS, BRONZE PENCIL AND 2 MERITS ADC AWARDS 2025 2 GOLD CUBES, SILVER CUBE, 2 BRONZE CUBES, MERIT ANDYS AWARDS 2025 BRAVERY ANDYS AWARDS 2025 CRAFT ANDYS AWARDS 2025 IDEA THE CLIOS AWARDS 2025 2 GOLD, 2 SILVER, BRONZE EL OJO AWARDS 2024 2 GRAND PRIX, 10 GOLD, SILVER & BRONZE LONDON INTERNATIONAL AWARDS 2024 2 SILVER AND 3 BRONZE GERETY AWARDS 2024 2 GOLD, 2 SILVER, 2 BRONZE 2024 CANNES LIONS Entertainment Lions for Gaming — Audio-Visual Content GOLD LION 2024 CANNES LIONS Film — Corporate Purpose & Social Responsibility GOLD LION 2024 CANNES LIONS Entertainment — Social Behavior & Cultural Insight SILVER LION 2024 CANNES LIONS Film — Social Behavior & Cultural Insight BRONZE LION NYF ADVERTISING AWARDS 2024 BRONZE PRESS This is not a Game short film alerts young gamers to online dangers The Drum RELATED CONTENT MONDELĒZ INTERNATIONAL The OREO Cows A humorous and culturally relevant campaign that revives the Oreo dunking ritual in Mexico READ CASE STUDY WHIRLPOOL Dancing Washers An engaging e-commerce experience that turns your washing machine’s "dance" into discounts on Whirlpool products and services READ CASE STUDY