“A simple gift”: the Italian Red Cross and Almaviva join together for blood donation day

03-06-2026

Donating blood: a few minutes can change a life.

Donating blood is a simple and free way to care for others. It's a gesture that values ​​life, unites people beyond their differences, and represents a concrete form of prevention and hope. A small gesture that can save lives.

For years, the Almaviva Group has been at the forefront of promoting this act of solidarity, joining a huge collective effort. It supported the Italian Red Cross in Rome—a city still far from achieving the self-sufficiency of almost all other Italian cities—by organizing the second Blood Donation Day, this year on June 4th, at the Casal Boccone headquarters.