Sales Coordinator - Senior Living

About LakeHouse Senior Living

LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead.

As part of one of the largest senior living families in the United States, LakeHouse communities have earned Great Place to Work® certifications from 2022–2026. LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members’ professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.

About the Opportunity

The Sales Coordinator plays a critical role in supporting the community’s occupancy goals by creating strong first impressions and guiding prospective residents and families through the early stages of the decision-making process.

This position blends customer engagement, administrative organization, and sales support, serving as a key partner to the Director of Sales and Executive Director. You will be the first point of contact for many families—building trust, coordinating tours, supporting marketing events, and ensuring every inquiry is followed through with care and urgency.

This is an ideal opportunity for someone who enjoys working with people, thrives in a fast-paced environment, and is interested in growing into a future sales or leadership role within senior living.

Essential Duties and Responsibilities

Sales & Customer Experience

• Serve as the first point of contact for inbound inquiries, gathering key information and initiating the discovery process
• Conduct outbound calls to follow up with prospects, schedule tours, and move leads forward in the sales process
• Greet and engage prospective residents and families during tours, ensuring a warm and professional experience
• Support tour coverage as needed, confidently presenting the community and lifestyle offerings

CRM, Reporting & Organization

• Maintain accurate and timely updates within the CRM system, ensuring all prospect interactions and next steps are documented
• Track and manage lead flow, including oversight of the “UPs” log to ensure proper distribution and follow-up
• Assist in preparing weekly, monthly, and quarterly reports to support sales performance tracking

Marketing & Event Coordination

• Coordinate and support the execution of community marketing events designed to generate leads and drive occupancy
• Engage with prospects, families, and guests during events to build relationships and encourage tour scheduling
• Assist with outreach efforts and post-event follow-up to maximize conversion opportunities
• Ensure model apartments, tour paths, and marketing materials are prepared and aligned with community standards

Move-In Coordination & Operations Support

• Assist in coordinating the move-in process to ensure a smooth and welcoming experience for new residents and families
• Support completion and organization of required paperwork in collaboration with the Executive Director, Business Office Manager, and clinical team
• Help facilitate resident assessments and ensure administrative readiness for lease signings and move-ins
• Ensure all required documentation is completed accurately and on time in accordance with state regulations

Qualifications

Education & Experience:

• Associate’s degree preferred
• Minimum of one (1) year of experience in administrative, sales support, or customer service role

Skills & Competencies:

• Strong communication and interpersonal skills with a customer-focused approach
• Ability to manage multiple priorities with strong attention to detail and follow-through
• Comfortable with phone-based communication and relationship-building
• Proficient in basic computer systems; CRM experience preferred
• Demonstrates good judgment, problem-solving, and organizational skills
• Interest in working with a senior population and their families

Ideal Candidate Profile

This role is ideal for someone who:

• Enjoys engaging with people and building relationships daily
• Thrives in a fast-paced, team-oriented environment
• Takes initiative and follows through on tasks and commitments
• Is motivated by goals, performance, and contributing to team success
• Is interested in growing within sales, senior living, or leadership roles

Growth Opportunity

This role provides direct exposure to community sales, marketing strategy, and operations, creating a strong foundation for advancement into leadership roles such as Director of Sales.

Compensation Summary

The Sales Coordinator role is ideal for someone who enjoys connecting with people, influencing decisions, and being rewarded for strong performance.

• Hourly Compensation: Competitive base rate providing consistent income
• Incentive & Commission Structure: Eligible for performance-based incentives tied to occupancy and move-ins
• Total Earning Potential: $25–$27 per hour (base + incentives), based on performance

Benefits

Eligible team members are offered a comprehensive benefits package including:

• Medical, dental, and vision insurance
• Life and disability insurance
• Paid time off and paid holidays
• 401(k) with company match
• Employee Assistance Program
• Additional voluntary benefits

Additional Information

Thank you for your interest in LakeHouse Senior Living careers. If you have questions about this position, please contact the community directly.

No agencies, please. We do not accept unsolicited resumes from agencies under any circumstances.

EOE D/V