SENIOR CRM EXECUTIVE

This is a great opportunity for a CRM specialist ready to step up and take real ownership. You will shape lifecycle strategy, build automated journeys from scratch, and influence how this established retail brand connects with millions of customers across email, SMS, and direct mail. The Company They are a long-standing retail business with a strong national presence and a highly successful digital offering. Customer experience sits at the heart of their strategy, and CRM is a key driver of growth. Their team is small, collaborative, and focused on delivering high-quality, insight-led customer communications. With strong recent performance and continued investment, the business offers a stable and supportive environment to progress your CRM career. The Role As Senior CRM Coordinator, you will play a pivotal role in both strategy and execution. You will * Lead CRM planning across email, SMS, and direct mail * Develop lifecycle and automated journeys, owning campaigns from concept to delivery * Manage day-to-day campaign operations across all CRM channels * Analyse performance data and provide actionable recommendations * Ensure smooth BAU activity while prioritising your workload effectively * Support broader team initiatives and contribute to an evolving CRM roadmap Your Skills and Experience You will bring * Strong commercial experience in CRM or digital marketing environments * Confident end-to-end campaign development skills * Direct mail campaign experience * Proficiency in Excel and comfortable interpreting customer and campaign data * The ability to analyse performance and translate insights into actionable improvements * A proactive mindset and comfort with owning and prioritising tasks