Use this free job advert template to create a clear, candidate-friendly vacancy that is structured for leading job boards and gives applicants the information they need before applying.
What is a good job advert template?A good job advert template should include a clear job title, salary, location, working arrangements, a short introduction, key responsibilities, essential requirements, benefits and a simple explanation of how to apply. It should be written for candidates rather than copied directly from an internal job description.
Why use this job advert template?The structure is designed around the information candidates typically need when deciding whether a vacancy is relevant and suitable for them.
Use a clear structure that works well when advertising vacancies across major recruitment platforms.
Give applicants the important information quickly so they can understand the role, assess suitability and decide whether to apply.
The template reflects the information employers regularly need when advertising vacancies and reviewing candidate response.
What should a job advert include?A complete job advert should answer the main questions a potential candidate has before they decide to apply.
Use a recognisable title candidates are likely to search for.
Include a salary or realistic salary range wherever possible.
Explain where the role is based and any remote or hybrid arrangements.
Give candidates a concise reason to keep reading.
Explain what the successful candidate will actually be doing.
Focus on the skills and experience genuinely required.
Explain what the candidate receives beyond their salary.
Finish with a clear and simple next step.
Job Advert TemplateReplace the bracketed information with the details of your vacancy. You can shorten, expand or reorder individual sections depending on the role.
Location: [Location / Remote / Hybrid]
Salary: [£XX,XXX – £XX,XXX]
Job Type: [Permanent / Temporary / Contract / Part-Time]
[Company name] is looking for a [Job Title] to join our [team / department] in [location].
This is an opportunity to [briefly explain the purpose of the role, why it is interesting and what the successful candidate will contribute].
What you'll be doingIf you're interested in this [Job Title] opportunity and believe your experience matches what we're looking for, apply today with your CV.
[Optional: Add closing date, application questions or further instructions.]
Turn your job details into a complete advert with AIEnter the role information and let Career Poster's AI Job Advert Generator create a structured candidate-facing job advert for you.
Job advert examplesThe same basic structure can be adapted across very different roles and sectors.
We're looking for an experienced Account Manager to develop existing client relationships and identify new commercial opportunities.
Key responsibilitiesJoin our IT team and provide first and second-line technical support across desktop, hardware, software and Microsoft environments.
Key responsibilitiesWe're recruiting a qualified Electrician to complete installation, maintenance and fault-finding work across commercial sites.
Key responsibilitiesExplore 300+ role-specific job description templates covering popular jobs across sales, IT, engineering, construction, finance, healthcare and more.
Write and review job adverts using AIStart from scratch or check an advert you've already written.
Enter the key information about your vacancy and create a structured job advert without starting from a blank page.
Check an existing advert for clarity, candidate appeal, structure, missing information and common recruitment advertising issues.
Once the advert is ready, choose whether you want guidance on publishing it yourself or multi-job-board advertising support.
Understand how to prepare your vacancy, choose job boards, publish the advert and manage candidate response.
Read the GuideReach candidates across leading recruitment platforms with applicant tracking, recruitment tools and support included.
View Job AdvertisingTop tips for creating a better job advertThe template gives you the structure. These steps help improve the content you put inside it.
Choose a title candidates recognise and are likely to search for.
Job title guide 02Give candidates enough information to decide whether the opportunity fits.
Salary guide 03Cover responsibilities, requirements, benefits, location and next steps.
What to include 04Review the candidate proposition if you're not receiving enough relevant applications.
Improve response 05Advert quality matters, but candidates still need to see the vacancy.
Job board guide 06Check for unclear requirements, missing information and unnecessary barriers.
Common mistakesIs a job advert the same as a job description?A job description is an excellent starting point, but copying it directly into a job board can produce an advert that feels internal, lengthy or overly focused on requirements.
Need the underlying role description first? Browse our job description templates
Job advert checklistRun through these checks before sending your vacancy to the job boards.
Job advert template FAQsA job advert template provides a reusable structure for advertising a vacancy. It normally includes sections for the job title, salary, location, role summary, responsibilities, candidate requirements, benefits and application instructions.
Yes. The Career Poster job advert template is free to copy and adapt for your own vacancies. Replace the bracketed sections with information specific to your organisation and role.
There is no single ideal word count. The advert should be long enough to explain the role, requirements, salary, location and benefits without including unnecessary internal detail. Clear formatting and useful information matter more than hitting a specific length.
Including a salary or realistic salary range gives candidates important information before they apply and can reduce applications from people whose expectations are significantly different from the employer's budget.
Usually, yes, where the campaign is employer-branded. Showing the company name helps candidates understand who is recruiting and allows them to research the organisation before applying. Anonymous or agency-branded advertising can be appropriate for confidential vacancies.
A useful format is job title, salary and location first, followed by a short introduction, key responsibilities, essential requirements, benefits and a clear call to apply. Headings and bullet points make the advert easier for candidates to scan.
Generally, yes. The core advert can be distributed across several recruitment platforms, although individual job boards may have different formatting, character limits, fields or advertising requirements.
Use a clear title, publish the salary, explain why the role is worth considering, focus on realistic requirements, highlight relevant benefits and keep the application process straightforward.
Yes. AI can turn structured information about a vacancy into a draft job advert. Career Poster's AI Job Advert Generator is designed specifically for creating recruitment advertising copy that employers can review and edit.
Yes. AI can help check an advert for clarity, structure, missing information and candidate-facing language. Final responsibility for the vacancy and its requirements should remain with the employer.
A job description defines the role and its responsibilities. A job advert uses that information to present the opportunity to potential candidates and encourage suitable people to apply.
Employers can advertise directly on individual job boards or use a multi-job-board advertising provider. Career Poster offers job advertising packages designed to distribute vacancies across multiple recruitment platforms from one campaign.
Use our AI to tailor your resume for this Job Advert Template position at Career Poster.