West Coast Regional Sales Representative

West Coast Regional Sales Representative| Supporting West Coast Territory Territory: California, Oregon, Washington, Nevada, Arizona, Utah, Idaho, Montana, Wyoming, Colorado, New MexicoLocation: RemoteTravel: Approximately 25% for client visits and meetings Compensation and BenefitsBase Salary: $90,000 to $100,000Commission: 1% to 2% on million dollar plus salesBonus: Discretionary based on company profitabilityCompany vehicle providedCompany cell phone providedHealthcare premiums paid 100% by employer after 90 days2 weeks vacation, negotiableCompany OverviewOur client designs, manufactures, and installs large scale industrial spiral and tunnel freezer systems for the food processing industry. The company partners with food manufacturers and processors across multiple market segments to deliver freezing solutions that improve operational efficiency, product quality, and production throughput. Position SummaryThe West Coast Regional Sales Representative is responsible for selling capital equipment, specifically industrial spiral and tunnel freezer systems, to food manufacturers throughout the assigned territory. This role manages inbound leads and an established customer base while serving as the primary point of contact for organizations seeking to expand or improve freezing operations.Approximately 50% of the role focuses on account management, converting inbound leads, and building customer relationships through meetings, facility visits, and ongoing engagement. The remaining 50% focuses on developing new business through prospecting, networking, and outreach within the food manufacturing industry. The representative will evaluate customer production requirements, prepare proposals and quotations, manage long sales cycles, coordinate with engineering and project management teams, and maintain accurate CRM records to support revenue growth. Key ResponsibilitiesDevelop relationships with food manufacturers and frozen food production facilities throughout the assigned territory.Build strong relationships with plant managers, operations leaders, engineers, and purchasing decision makers.Evaluate customer production requirements and freezing capacity needs.Recommend industrial spiral and tunnel freezer systems based on customer operational and production requirements.Prepare proposals, quotations, and manage the complete sales process from initial contact through project completion.Coordinate with engineering, project management, and production teams to ensure successful project execution.Maintain accurate CRM records for leads, opportunities, forecasts, and customer activity.Travel to customer facilities and project sites as needed.Consistently achieve sales and revenue goals.Develop new business while growing existing customer relationships.QualificationsHigh school diploma required.10 to 15 years of B2B sales experience.Capital equipment sales experience required.Food processing equipment sales experience preferred.Understanding of food manufacturing or industrial processing environments.Strong communication, negotiation, presentation, and consultative selling skills.Proven ability to manage long sales cycles and multiple active opportunities.Self motivated with excellent organizational and time management skills.Experience using CRM software and Microsoft Office.Ability to travel approximately 25%.Ideal CandidateExperience selling industrial capital equipment into food manufacturing facilities.Existing relationships within the food processing industry across the Western United States.Successful history selling complex equipment with long sales cycles.Strong technical aptitude and the ability to understand manufacturing processes.Ability to work independently while managing a multi state territory.Driven to develop new business while providing exceptional service to existing customers.