Product Marketing Manager

The Role The Product Marketing Manager will own how Hypervolt’s products are positioned, communicated, and understood in the market. You’ll establish Hypervolt’s voice as a consumer electronics company, shape messaging across the full customer journey, and develop standout content that drives education, engagement, and conversion. You’ll work closely with Product, Brand, Performance Marketing, and E-commerce teams to launch products, craft campaigns, and champion customer insight. This role is perfect for a storyteller who understands technology and knows how to turn features into benefits, and benefits into compelling content that people want to read, watch, and share. Key Responsibilities1. Define Product Positioning & Consumer MessagingOwn and develop the external messaging for Hypervolt’s products, features, and app experience. Position Hypervolt as a premium consumer electronics brand in EV and home energy. Build narrative frameworks, value propositions, and messaging architectures that influence all touchpoints. 2. Lead Go-to-Market (GTM) for New Products & FeaturesDrive GTM strategy and execution for product launches. Build launch briefs, align stakeholders, define target audiences, and produce messaging toolkits. Partner with marketing teams to ensure campaigns, landing pages, and creative align to product positioning. 3. Build & Execute Product-Led Content CampaignsDevelop content campaigns (video, blog, social, email, long-form, guides) that highlight product benefits, new features, and lifestyle use cases. Work with Creative to produce compelling storytelling assets that showcase product design, technology, and consumer value. Collaborate with Performance Marketing to ensure content supports acquisition, education, and conversion goals. Own consumer education content such as: Product explainers Feature deep dives Comparison guides Buyer’s guides Tech tutorials Customer stories 4. Conduct Market, Competitor & Consumer Insight ResearchAnalyse competitor positioning, messaging, and marketing trends. Run customer research (interviews, surveys, behavioural data) to inform positioning and product improvements. Present insights that influence product roadmap and marketing creative. 5. Collaborate Deeply with Product, Design & EngineeringTranslate technical product details into clear, consumer-friendly messaging. Ensure product documentation, UX writing, and feature descriptions reflect consumer value, not technical jargon. Provide Product with market-driven recommendations to shape roadmap and prioritisation. 6. Drive Perception & Brand ElevationEnsure Hypervolt products are consistently communicated as premium, design-led, intuitive tech experiences. Audit and evolve product pages, packaging copy, ads, and onboarding experiences. Champion clarity, simplicity, and consumer-centric communication across the organisation. About You4–7 years’ experience in product marketing, ideally in consumer electronics, smart home tech, IoT, EV/energy, or hardware. Proven experience creating content-rich go-to-market campaigns with strong storytelling. Exceptional writer; able to simplify complex technology into clear, emotional, benefit-led narratives. Comfortable running competitor analysis, insight research, and market positioning exercises. Strong cross-functional collaborator with experience alongside Product, Creative, and Growth teams. Highly organised and capable of managing multiple launches and content streams. Passion for clean energy, electrification, and consumer technology. Why Join Hypervolt?Shape the product story and public perception of one of the UK’s most loved EV charging brands. Lead narrative development and creative content initiatives with major consumer impact. Work with an innovative, mission-driven team building the future of home energy tech. Competitive compensation, hybrid flexibility, and rapid career growth opportunities.