About the Role
Our client is a fast-moving e-commerce business operating at the cutting edge of their sector. A digitally-led retailer with a high-volume, multi-SKU product range and a loyal, growing customer base. They are a genuinely people-first business, with a collaborative culture and a well-established marketing function.
This is a 9-12 month fixed-term contract covering maternity leave, leading the retention function with responsibility for a close-knit team of six across email, SMS, loyalty, social media, creative and campaigns.
Responsibilities include:
- Leading and managing a team of six across retention, loyalty, email, SMS, social media, creative and campaigns
- Owning and evolving the customer retention strategy, with a focus on repeat purchase, loyalty and lifecycle marketing
- Analysing customer data to identify engagement opportunities, churn risks and intervention points
- Overseeing the performance of Klaviyo and Yotpo with full vendor support available
- Providing regular reporting and insights to the wider Brand and Marketing leadership team
- Maintaining a culture of data-led decision-making and continuous improvement
The ideal candidate will have:
- 5+ years experience in retention marketing, ideally within a B2C, e-commerce or high-volume retail environment
- Proven team leadership skills with the ability to protect and nurture a high-performing culture
- Strong analytical ability, comfortable working with customer data to inform strategy
- Experience of email/CRM platforms, Klaviyo experience a bonus
- A hands-on, collaborative approach with the credibility to influence at a senior level