About the Role
A catchy Big Game ad featuring Andy Samberg and Elle Fanning celebrating the magic of Hellmann's mayoClient Hellmann's Office United StatesHellmann's reimagines the iconic "Sweet Caroline" as "Sweet Sandwich Time" in a hilarious Big Game ad starring Andy Samberg and Elle Fanning, proving that Hellmann's mayo makes every sandwich So Good!The Big Game is a stage for unforgettable moments and iconic performances, and for our sixth year we're bringing that same energy. Music, nostalgia and food all have a unique way of creating shared moments and 'Sweet Sandwich Time' is a catchy reminder that Hellmann's can be the star of any sandwich – or any game day celebration.Jessica GrigoriouSenior Vice President of Condiments Marketing in North America, Unilever Challenge Hellmann's aimed to stand out during the Big Game by creating a memorable and entertaining ad that would resonate with viewers, drive brand awareness, and highlight the role of Hellmann's mayonnaise in making sandwiches delicious. Inspiration The campaign drew inspiration from the nostalgia and universal appeal of Neil Diamond's "Sweet Caroline," transforming it into a fun anthem celebrating sandwiches. Idea Hellmann's partnered with comedian Andy Samberg, who plays "Meal Diamond," an affectionate, tongue-in-cheek nod to the iconic Neil Diamond, to create a humorous and musical tribute to sandwiches. The ad features Samberg serenading deli patrons with "Sweet Sandwich Time," joined by actress Elle Fanning, a self-proclaimed mayo superfan.slide 5 of 5Please provide your contact information to continue.PressHellmann's Sets the Stage for 'Meal Diamond' at Super Bowl 60Adweek Hellmann’s and 'Meal Diamond' Prepare to Steal the Show in Super Bowl TeaserLittle Black Book VML & Hellmann's Insane Humour Reimagines The Sweet Caroline Singing FlashmobThe Stable Andy Samberg is 'Meal Diamond' for Hellmann's in SB60Muse By Clios Related ContentNewsHellmann's Hits a High Note with "Sweet Sandwich Time" in Big Game Ad Andy Samberg leads a musical tribute to the delicious flavor of Hellmann's mayo – with a cameo from actress and mayo superfan Elle Fanning Read Article Hellmann's When Sally Met Hellmann's Reuniting Meg Ryan and Billy Crystal in a nostalgic Big Game ad with Hellmann’s Read Case Study