Public Relations Manager, Frank Batten School of Leadership and Public Policy

Charlottesville, Virginia, United States of AmericaRemoteusvia direct

// Job Type

Full Time

// Salary

USD 60,000 - 60,000/year

// Salary Range

60,000–60,000 USD / year

// Posted

3 months ago

// Work Mode

remote

About the Role

<div><div>The Frank Batten School of Leadership and Public Policy at the University of Virginia seeks a Public Relations Manager.  </div><div>About UVA and the Batten School  </div><div>The University of Virginia (UVA), founded in 1819 by Thomas Jefferson, is a top-ranked public institution known for academic excellence, a vibrant community, and a commitment to leadership and service.  </div><div>The Frank Batten School of Leadership and Public Policy, established in 2007, prepares students to become principled, results-oriented leaders who can work across differences to solve society’s most pressing challenges. By blending rigorous academics, innovative research, and real-world problem-solving, Batten equips graduates with the skills and vision to create positive change in the public and private sectors.  </div><div>Position Overview  </div><div>The Public Relations Manager is responsible for shaping, strengthening, and protecting the Frank Batten School of Leadership and Public Policy’s external voice through strategic storytelling, earned media, writing, and issues management. This role serves as both a storyteller and a steward to amplify Batten’s mission while ensuring that all communications reflect the School’s commitment to nonpartisan leadership and public good.  </div><div>The ideal candidate is a talented, versatile writer with demonstrated experience conducting detailed research and maintaining the highest level of factual accuracy and clarity across all content. They possess strong contextual judgment and editorial discernment, navigating complex or sensitive topics with nuance and care.  </div><div>As a relationship builder and listener, the Public Relations Manager is deeply connected across the School with the people, programs, and ideas that make Batten exceptional. They proactively surface stories that inspire, inform, and advance the School’s reputation among external audiences, while cultivating and managing relationships with media partners to expand Batten’s visibility and impact.   </div><div>Reporting to the Associate Director of Content, this role provides both strategic input and hands-on execution in media relations, newsletters, and external communications.  </div><div>Key Responsibilities  </div><div><ul><li>Coordinate all public relations activities and develop a media relations strategy for UVA Batten </li></ul></div><div><ul><li>Build and maintain strong relationships with media and press outlets </li></ul></div><div><ul><li>Manage media inquiries and interview requests </li></ul></div><div><ul><li>Develop story ideas and provide strategic recommendations for earned media, while personally writing and distributing press releases, op-eds, and external announcements </li></ul></div><div><ul><li>Monitor communications trends and proactively develop timely, relevant responses and content </li></ul></div><div><ul><li>Support crisis communications, issues management, and reputation safeguarding </li></ul></div><div><ul><li>Partner with faculty, students, and alumni to identify storytelling opportunities that raise the school’s profile </li></ul></div><div><ul><li>Manage end-to-end execution of Batten’s newsletters, including:  </li></ul></div></div><div><div><ul><li>Batten Newsletter (biweekly)  </li></ul></div><div><ul><li>Research and Insights Newsletter (2–3 times per year)  </li></ul></div><div><ul><li>Ensure alignment of communications with UVA Batten’s mission, voice, and brand identity </li></ul>  </div><div>Minimum Qualifications </div><div><ul><li>Education: Bachelor's degree required </li></ul></div><div><ul><li>Experience: 3+ years of relevant experience in communications, media relations, or public affairs </li></ul></div><div>Preferred Qualifications </div><div><ul><li>Experience with Meltwater and Salesforce software, including Marketing Cloud </li></ul></div><div><ul><li>Strong writing and editing skills, with proven ability to craft press materials and public statements </li></ul></div><div><ul><li>Meticulous approach to research, writing, and fact-checking to ensure all communications uphold the highest standards of accuracy and credibility  </li></ul></div><div><ul><li>Ability to navigate complex or controversial subjects with nuance and sound judgment, ensuring content consistently reflects the Batten School’s commitment to nonpartisan leadership and public good </li></ul></div><div><ul><li>Strong relationships with both local and national business and industry media outlets </li></ul></div><div><ul><li>Ability to balance strategic input with tactical execution </li></ul></div><div><ul><li>Experience in higher education, nonprofit, or mission-driven settings preferred </li></ul></div><div>Physical Demands </div><div>This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs. </div><div>The anticipated hiring range is $60,000–$70,000, commensurate with education and experience. </div><div>This is an exempt-level, benefited position. Learn more about <a href="https://hr.virginia.edu/benefits" target="_blank">UVA benefits</a>. </div><div>This position is based in Charlottesville, VA, and is eligible for a hybrid schedule of 3 days on grounds per week, with additional on-site presence as needed, in accordance with UVA’s remote work guidelines. </div></div><div><div>To learn more about UVA and in the Charlottesville area, visit <a href="http://www.virginia.edu/life/charlottesville" target="_blank">UVA Life</a> and <a href="https://embarkcva.com/" target="_blank">Embark CVA</a>. </div><div>Background checks will be conducted on all new hires prior to employment. </div><div>This position will not consider candidates who require immigration sponsorship now or in the future. </div><div>How to Apply  </div><div>Please apply <a href="http://jobs.virginia.edu/us/en" target="_blank">online</a>, by searching for requisition number R0077288. Complete an application with the required following documents:   </div><div><ul><li>Resume   </li></ul></div><div><ul><li>Cover Letter </li></ul></div><div><ul><li>5 Writing Samples (such as articles, press releases, publications, etc.) </li></ul></div><div>Upload all materials into the resume submission field. You can submit multiple documents into this one field or combine them into one PDF.   Applications without all required documents will not receive full consideration. </div><div>Internal applicants: Search and apply for jobs on the <a href="https://jobs.virginia.edu/i/us/en/home" target="_blank">UVA Internal Careers website</a>. Reference checks will be completed by UVA’s third-party partner, SkillSurvey, during the final phase of the interview. Five references will be requested, with at least three responses required.  </div><div>For questions about the position, please contact Nicki Deuel, tav9rs@virginia.edu. </div><div>For questions about the application process, please contact Jessica Russo, sxv9zv@virginia.edu. </div></div>The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about <a target="_blank" href="https://eocr.virginia.edu/notice-non-discrimination-and-equal-opportunity">UVA’s commitment to non-discrimination and equal opportunity employment</a>.

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