General Manager

🌲A chance to lead, inspire, and deliver magical experiences in one of the UK’s most enchanting holiday destinations 🌲

• Location: Delamere (Frodsham)
• Salary: Up to £55,000 per annum
• Working Hours: Full-time, 40 hours per week
• Days of Work: Monday to Friday, with weekends, earlies and lates required as part of the role (plus on-call on a rota basis)
• Potential Live-In Accommodation Available.

We have an exciting opportunity for a General Manager to join our Delamere Forest team. Set in one of the UK’s most beautiful woodland locations, Delamere Forest is a peaceful retreat where guests come to relax, recharge and reconnect with nature. Our Forest Retreat building is the hub of the location - home to reception, a shop, bar and restaurant – and the place where great food helps create memorable holiday moments.

 

Discover the General Manager role:

Are you ready to be at the heart of unforgettable guest experiences? As General Manager at Forest Holidays, you will be the champion of our “Forest Feeling,” ensuring every visitor enjoys a stay filled with wonder, relaxation, and adventure. From serene woodland cabins to action-packed family retreats, you’ll lead a passionate team dedicated to creating memories that last a lifetime.

This isn’t just a management role - it’s an opportunity to inspire, innovate, and transform every moment of a guest’s journey. If you’re driven by delivering exceptional experiences, motivating teams, and making a real impact, this is your dream role.

 

Your Responsibilities:

As General Manager, you will oversee operational excellence across the location, ensuring that every guest’s visit is unique, seamless, and memorable. You will lead the team across the location bringing the Forest Holidays brand to life every day.

• ➡️ Lead and inspire a large operational team to deliver exceptional service and guest experiences.
• ➡️ Oversee all aspects of operations, from guest experience to administration, ensuring seamless coordination.
• ➡️ Manage budgets and drive revenue, balancing financial success with the highest operational standards.
• ➡️ Champion health & safety, embedding a strong culture of care across the team
• ➡️ Develop and coach your team, delivering training, guidance, and performance support to unlock their full potential.
• ➡️ Ensure site excellence, maintaining cleanliness, safety, and presentation to the highest standards.
• ➡️ Listen, respond, and innovate based on guest feedback, continuously elevating the Forest Holidays experience.

 

Your Skills & Experience:

Our ideal General Manager is a dynamic, hands-on leader with energy, enthusiasm, and a deep passion for creating extraordinary guest experiences. You’ll thrive in a fast-paced environment, inspiring your team and driving business success.

• ✅ Full UK driving license and access to a vehicle
• ✅ Senior management experience, ideally overseeing large operational teams
• ✅ Strong leadership, planning, and organisational skills
• ✅ Proven budget and P&L management experience
• ✅ Experience in outdoor or hospitality environments desirable
• ✅ Commitment to sustainability and responsible tourism
• ✅ A genuine passion for delivering exceptional guest experiences
• ✅ Self-motivated, proactive, and ready to make a real impact

You’ll bring your experience of leading teams, achieving outstanding results, and creating memorable guest moments, fostering a collaborative culture where every stay is extraordinary.

 

🌲Who Are Forest Holidays?

Our business has been recognised as a force for good.

Our holidays are unique, and so are we. We’re a team of 800 people. We’re stewards of 244.5 hectares of forest. We manage the land for conservation and create spaces in nature for people to stay. Our tucked-away cabin locations are always thoughtfully placed. They’re places to discover the wonders of nature and realise the part we all play in protecting it.

 

What’s in it for You?

• ✈️ 23 days’ holiday plus bank holidays (increasing with service)
• 💰 Annual bonus - Earn a 15% bonus (paid annually) based on company performance
• 🍼 Enhanced parental leave - (24 weeks maternity, 3 weeks paternity at full pay).
• 🎉 Long service awards and company events
• 🔒 Secure your future with our company pension scheme
• 💛 One full paid day to volunteer
• 🍴 Discounted food when working on location
• ❤️‍🩹 Health cash plan & life assurance
• 💛 Wellbeing events & activities
• 🏠 Discounted and last-minute stays at Forest Holidays and Sykes Cottages for you, your friends & family.
• 🛍️ Hundreds of discounts on top brands across the UK

Please note: If successful in the role, any job offer will be subject to pre-employment checks, including a basic criminal record check.

 

Reasonable Adjustments: We’re all about diversity, inclusion, and bringing your authentic self to work. Need adjustments for the recruitment process? Just ask, our team is happy to help.

🍃If you’re ready to create unforgettable moments for every guest and lead a team that makes memorable holidays happen, apply now.