Head of Digital Growth

<p><strong>Exciting Leadership Opportunity! Join Odevo UK as Head of Digital Growth</strong></p><p>Odevo is on a mission to become the leading force in residential property management services—and digital sits at the heart of that ambition.</p><p>The global residential property management industry is undergoing a major digital transformation, and Odevo is at the forefront. By combining cutting-edge digital technology with exceptional people, we are radically simplifying living for families and individuals across the UK and beyond.</p><p>As Odevo UK continues to grow, we are looking for a highly commercial, hands-on and results-led Head of Digital Growth to join our commercial leadership team. This is a pivotal role, reporting directly to the Chief Commercial Officer (CCO) owning the digital and performance marketing function across our diverse operating companies.</p><p><strong>Position: Head of Digital Growth</strong></p><p><strong>Company:</strong> Odevo UK<br><strong>Location:</strong> Hybrid – 2 days in London office, WC1.<br><strong>Contract:</strong> Permanent<br><strong>Salary:</strong> Competitive, with a comprehensive benefits package</p><p></p><p><strong>Key Responsibilities:</strong></p><ul><li><p>Develop a cohesive digital strategy and group-wide approach, that ensures we deploy best-in-class digital activity across all performance marketing channels to deliver our commercial objectives</p></li><li><p>Take the lead in rolling up your sleeves to set up and grow activity from the ground up, for all of our operating companies</p></li><li><p>Provide digital leadership and direction for all OpCos.</p></li><li><p>Identify and capitalise on all digital and performance opportunities to deliver organic growth and ROI driven marketing activity.</p></li></ul><p></p><p><strong>Cohesive Digital strategy</strong></p><ul><li><p>Create and deliver the digital strategy as agreed with the CCO across all OpCos, as part of Odevo UK.</p></li><li><p>Ensure the digital strategy and activity aligns with agreed commercial objectives and levers, in collaboration with the OpCos, demonstrating clear ROI.</p></li><li><p>With the wider digital team, create and deliver 24/7 robust and hard-working performance marketing activity across the digital spectrum.</p></li><li><p>Deploy activity across all relevant channels, including websites, SEO, Paid Search and Social, CRM, paid media, advertising and partnerships.</p></li><li><p>Ensure all relevant digital and performance opportunities are explored and optimised.</p></li><li><p>Create ROI and ROAS models across all paid media channels to optimise.</p></li><li><p>With ‘owned’ channels including websites and CRM, ensure all elements are tracked and reported on, to create and optimise frictionless digital journeys.</p></li><li><p>Work collaboratively with key global teams and OpCos, ensuring the digital team’s output meets the relevant objectives and links with related Odevo teams; delivering the most informed and connected digital experiences to drive growth.</p></li></ul><p></p><p><strong>Digital Leadership:</strong></p><ul><li><p>Demonstrate digital leadership and digital first thinking, driving excellence across the commercial function.</p></li><li><p>Relentless focus on commercial ROI focused performance marketing activity across the digital spectrum.</p></li><li><p>Ensure all digital projects are delivered in a timely and efficient manner, demonstrating long term commercial value and ROI.</p></li></ul><p></p><p><strong>ROI driven digital activity:</strong></p><ul><li><p>Drive a dedicated commercial culture, centred in digital and performance to give Odevo absolute commercial advantage in the UK.</p></li><li><p>Create a live ‘trading desk’ to optimise all activity in ‘real-time’ yielding the best possible commercial returns.</p></li><li><p>Demonstrate ROI and ROAS in every area measurable and seek to deliver attribution across all digital and performance marketing activity.</p></li><li><p>Ensure our digital output always demonstrates commercial value and is a lead driver in delivering our organic growth targets.</p></li></ul><p></p><p><strong>Team Leadership &amp; Development:</strong></p><ul><li><p>Lead, mentor, and develop a high-performing digital team.</p></li><li><p>Inspire best practice in digital across all our OpCos, ensuring digital thinking is embedded into decisioning.</p></li><li><p>Be the digital lead in the Commercial leadership team, ensuring performance and ROI are central to our thinking.</p></li></ul><p></p><p><strong>Qualifications and Experience:</strong></p><ul><li><p>Proven track record as a Head of Digital or Senior Digital Manager.</p></li><li><p>Hands-on experience of setting up and optimising Google and LinkedIn master accounts</p></li><li><p>Deep experience of creating campaigns, optimising content and spend, and measuring performance across Google, LinkedIn, Meta and CRM platforms</p></li><li><p>Comfortable analysing, recommending, and executing SEO and website improvements</p></li><li><p>Demonstrable experience driving commercial value through exceptional digital activity, and able to tell a clear story about how you did it, to senior stakeholders</p></li><li><p>Commercial and numerical acumen</p></li><li><p>Experience of working in a multi-brand portfolio, digital agency, or in-house “trade-desk” team is a big plus</p></li></ul><p></p><p><strong>Personal Attributes:</strong></p><ul><li><p>A strategic thinker.</p></li><li><p>Entrepreneurial and results-driven.</p></li><li><p>Collaborative and a strong team player.</p></li><li><p>Strong commercial curiosity and a passion for driving growth.</p></li></ul><p></p><p><strong>What We Offer:</strong></p><ul><li><p>The opportunity to shape the commercial future of a dynamic and growing group of companies.</p></li><li><p>A challenging and rewarding role with significant impact and autonomy.</p></li><li><p>Competitive salary and comprehensive benefits package.</p></li><li><p>A collaborative and supportive work environment.</p></li><li><p>Opportunities for continuous professional development and career advancement.</p></li></ul><p></p><p><strong>How to Apply</strong></p><p><br>Ready for this incredible opportunity? Explore life at Odevo on LinkedIn or visit our website for a full list of current opportunities.</p><p>For more details or to ask any questions, contact our recruitment team on <strong>0204 6043118</strong> and quote reference <strong>Ref #LI-EW1</strong>.</p><p>Please note: Candidates must be eligible to work in the UK without restrictions. Documentary evidence of eligibility will be required. Some benefits may be subject to a qualifying period.</p><p></p><p>#msl</p><p></p><p>&nbsp;</p>