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Accountable for filler competitiveness and profitability. Overall responsibility covering product strategy, portfolio management, Product Development Plan (PDP) and product promotion. Build a product roadmap based on a continuous understanding of market needs and portfolio performance.
- Developing and implementing a company-wide go-to-market plan (Product roadmap);
- Managing the entire product line life cycle from strategic planning to tactical activities;
- Ensure continuous competition watch and benchmark;
- Responsible for PDP budget for the product line represented;
- Collect requirements from sales/marketing and complement with own market inputs or research (customers feedback, competition benchmarking, internal inputs, Techno watch, etc.);
- Drive business cases for new development & make decisions on the project launch;
- Review and monitor with program management the progress of PDP execution : Quality (Specifications), Time & Cost;
- Bring continuous market input to development projects during their execution;
- Define market introduction plan for each new product;
- Define and own product map range and portfolio, including sizes, variants, options list and recommended prices;
- Partner with platform owner to transform market requirements into product specifications;
- Drive product promotions, including promotion strategy, customers meetings, exhibition, conferences and sales force training.
Role in decisions:
- Product roadmap definition;
- Competition watch and Benchmark;
- PDP Budget;
- Market requirements and Product specifications for PDP and portfolio;
- Business Case;
- PDP Execution;
- New Product market introduction;
- Portfolio management (configuration, pricing, "Go/ No Go" for derogations etc.);
- Product promotion strategy;
- Product promotion support.
KPI:
- Order Intakes levels;
- Product profitability (cost, pricing and margin);
- Market share;
- PDP budget : Expenses versus budget;
- Business case completion and availability;
- Product roadmap completion and availability;
- Front line product promotion : customers meetings, exhibition etc.
- Master Degree or equivalent;
- Expertise in filling technologies;
- Expertise in customer management;
- Expertise in project Management;
- Expertise in PDP Program Management;
- Expertise in Business Development (BDM);
- Background in Innovation and Engineering.