Customer Loyalty Team Leader

Customer Loyalty Team Leader | Slough | Full-Time | Permanent | £36k + £2.6k car allowance

Drive customer loyalty. Lead high-impact campaigns. Make a measurable commercial impact.

Are you a commercially minded marketing or customer engagement professional who enjoys combining strategy with hands-on delivery? Do you have experience leading people, managing customer campaigns and using data to drive business growth?

They are looking for a Customer Loyalty Team Leader to take ownership of customer retention and end-of-contract engagement strategies. This is an opportunity to lead a small, agile team, influence customer marketing activity and play a key role in increasing customer renewals through targeted, data-led campaigns. If you thrive in a fast-paced environment where your ideas can make a genuine difference, we'd love to hear from you.

The Role

Reporting into senior management, you will lead the delivery of customer retention campaigns, ensuring customers receive the right communication at the right time across multiple channels including email, SMS and telephone.

You'll oversee campaign planning, CRM data management, reporting and team performance, while working closely with internal stakeholders to deliver engaging, brand-aligned customer journeys that maximise renewals and customer loyalty.

This is a varied role that combines leadership, marketing, CRM management, data analysis and continuous improvement.

Key Responsibilities

• Lead, coach and develop a high-performing customer loyalty team.
• Plan and deliver targeted customer retention campaigns across multiple communication channels.
• Drive customer renewal activity through effective lifecycle marketing.
• Work closely with internal brand and marketing teams to ensure all communications align with brand guidelines.
• Manage customer databases, segmentation and CRM activity.
• Maintain GDPR compliance across all customer data and marketing communications.
• Analyse campaign performance and produce meaningful management reports and ROI analysis.
• Identify opportunities to improve customer journeys, processes and campaign effectiveness.
• Build strong relationships with key internal and external stakeholders.
• Support continuous improvement initiatives across the department.

About You

You'll be a proactive and commercially focused professional who enjoys taking ownership and leading from the front. You'll be equally comfortable motivating a team as you are analysing campaign performance and identifying opportunities for improvement.

You will ideally have:

• Previous experience leading or supervising a customer engagement, CRM or marketing team.
• Experience delivering customer lifecycle, loyalty or retention campaigns.
• Strong CRM, database management and customer segmentation experience.
• Experience using marketing automation and reporting tools.
• Excellent written communication and copywriting skills.
• A commercial mindset with the ability to translate campaign activity into measurable business results.
• Strong organisational skills and excellent attention to detail.
• The confidence to build relationships across multiple departments.
• The ability to thrive in a busy, fast-moving environment.

Experience within automotive, financial services, insurance, fintech or other customer-focused industries would be advantageous, although candidates from other sectors with relevant experience are encouraged to apply.

The Offer

• £36k salary
• £2.6k car allowance
• Full-time permanent position
• Based in Slough
• Opportunity to lead an established function with genuine autonomy
• Collaborative and supportive working environment
• Excellent opportunity to influence customer strategy and business growth

If you're looking for a role where you can combine leadership, customer marketing and commercial thinking while making a real impact, we'd love to hear from you.

Apply today or contact RD Financial Recruitment for a confidential discussion.