> Discover the entrepreneur stories of Guilhem, Press Relations, Influence & VIP Partnerships DIrector at SANDRO

Home » Guilhem Guilhem He has been growing within the SMCP Group since 2017.   As Director of Press Relations, Influence, and VIP Partnerships, Guilhem elevates Sandro’s image by leveraging several key drivers: media, celebrities, and influencers. His role is to build bridges between the brand’s universe and those who can be its most impactful ambassadors. Guilhem Press Relations, Influence & VIP Partnerships DIrector SANDRO When an artist naturally wears a Sandro piece and it resonates in the media or on social networks, that’s a true reward. What’s your background? I’ve always worked in the fields of communication and fashion — two industries I’ve been passionate about from the start. These experiences have helped me understand the unique codes of each brand, while building a strategic approach to communication. I joined the Sandro communications team in 2017 as PR and VIP Relations Manager. In 2021, I had the opportunity to move into a management role, while continuing to oversee this exciting scope. What are the key qualities for your job? Without a doubt, curiosity. You have to stay constantly alert, tuned in to what’s happening around you. Relationship-building is also crucial: knowing how to create sincere and lasting connections with very diverse profiles. And of course, creativity, reactivity, and agility — being able to spot the right opportunity at the right moment is essential. What drives you every day? What I love most is seeing ideas come to life. When an artist naturally wears a Sandro piece and it resonates in the media or on social networks, that’s a true reward. It’s even more satisfying when you know all the teamwork that goes on behind the scenes to make it happen. The fast pace is stimulating and pushes us to give our best! Something you're proud of? At the last Cannes Film Festival, I was asked to dress an international celebrity. The timeline was extremely tight, but thanks to the dedication and responsiveness of the teams, we pulled it off. SMCP in 3 words? I would say: challenging, because the fast pace is stimulating and pushes us to give our best; human, because strong interpersonal relationships and teamwork are central to our daily lives; and agile, because the environment is constantly evolving and the Group knows how to adapt with speed and flexibility. Discover other Entrepreneurs Stories L'expérience SMCP aime se vivre, mais adore aussi se raconter. My approach focuses on building a culture of trust and accountability and creating environments where people can grow and thrive. Kerri Senior Director of Retail – US Discover the story I’ve had the opportunity to grow within the Group, surrounded by inspiring women who believed in me and continue to support me. That trust is an incredible source of strength. Caroline Head of Collection Discover the story I initiated the first Diversity & Inclusion projects, aligned with the launch of our CSR strategy around the pillars: Product, Planet, People. That’s how my current role as Diversity & Inclusion Manager came to be. Christelle Diversity & Inclusion and Talent Projects Manager Discover the story No two days are alike. Even with the rhythm of seasonal collections, processes evolve constantly, driven by a culture of continuous improvement across SMCP. Carla Merchandising Director Discover the story A good manager is a true ambassador for the brand and the Group: someone who leads their team to success with energy and positivity. Quentin Store Manager Discover the story Discover our stories Explore our career opportunities Responsable Adjoint - H/F CDI ROMANS-SUR-ISÈRE, FRANCE Assistant Store Manager - Grafton Street PERMANENT DUBLIN, IRELAND [Fashion] - Conseiller.e de ventes Anglophone CDI 35h - Bon Marché - H/F CDI PARIS, FRANCE [Fashion] Responsable Boutique Flagship Sénior - Paris Francs Bourgeois CDI 35h - H/F CDI PARIS, FRANCE [Fashion] - Conseiller.e de ventes CDD 35h anglophone - La Vallée Village - H/F CDD SERRIS, FRANCE See all our offers