Insights Analyst

Insights Analyst Surry Hills, AUS Apply Now Start Here Total Rewards Craft Your Career Nothing Better in the Market We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. Quote from Hiring Manager This role is a fantastic opportunity to be the voice of the consumer and shopper, directly impacting brand and business strategy. You'll be using your expertise to uncover the 'why' behind the data and transforming that into compelling stories that influence our marketing, sales, and innovation plans. If you're driven by curiosity and want to see your insights lead to real-world business growth, this is the team for you. Meaningful Work From Day One The Insights Analyst role is responsible for helping guide brand and business decisions which are backed by consumer, shopper and category data. Working closely with Marketing and Sales teams this role is responsible for defining business questions; using story building skills to transform data from multiple sources into insights and stories that will be used internally and with customers. As an Insights Analyst, you will inspire others by understanding what matters to our consumers & brands. What You Can Expect Manage the continuous research programs - brand health monitor, shopper behaviour (Shopper Intelligence) and on premise (bars & restaurants) consumption behaviour (Nielsen) Own the day to day organisation and delivery of the programs, including agency relationship management Lead agency briefing and presentation coordination for core program deliverables Lead additional internal analysis and presentations as required Lead and support embedding program insights into marketing and sales deliverables Support contract and cost negotiations Support on business issue based research projects (Qual & Quant), working with the Senior Insights Manager and teams across marketing Assist in project brief creation and identifying relevant research approaches Assist or lead in research setup and insights creation, working with a mix of external agencies, self service research tools and desk research Assist or lead in project based insights delivery: presentations and workshops Deliver inputs to the business growth planning process Lead the annual brand equity review, leveraging the brand health tracking study Support the annual review of shopper and on premise insights Support in the creation of insights detailing key market trends and environmental factors that may impact marketing, channel and customer plans. Support delivery of annual Category & Insights deep dive sessions Assist Senior Insights Manager and brand teams with communication briefing Category reporting and customer presentations Support category managers with category & range reviews Support category managers with standardised business reporting & insights Assist sales and channel marketing teams with insights that create compelling customer decks, including presentation to customers Champion Category & Insights to drive consumer obsession Work as a key partner with Brand Marketing, Channel Marketing and sales, building strong relationships as a trusted resource for consumer insights Bring consumers and shoppers to life in ways that inspire. Assist in transforming information into compelling consumer stories that guide business decision making Contribute to building insights knowledge & capabilities across the business Keep a finger on the pulse of consumer trends and be aware of industry and competitor news Be proactive in professional development - keep up to date with the research and insights industry landscape and trends (emerging agencies, tools and approaches) Actively participate as a member of the Brown-Forman Global insights community Share best practice and key learnings Work with global and regional insights teams to leverage global research tools and processes where appropriate What You Bring to the Table 3+ Years experience with consumer research & knowledge of consumer research protocols including creating or working with research briefs and writing/setting up surveys using self service research tools Knowledge of tools used for analyzing & manipulating consumer data, including quantitative research Experience with brand tracking research Experience managing multiple projects and stakeholders Confident presentation skills and ability to influence Ability to generate actionable insights from a variety of data sources Ability to manage stakeholders (internal and external) to create effective relationships Excellent communication and presentation skills Curiosity about human behavior, decision making, culture and trends Understanding of the basics of marketing (brand and communications) Interest in qualitative research and AI in the research industry