Qualitative Research Lead

<p><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif">Are you a curious, creative, and commercially savvy Qualitative Research Team Leader ready or a new challenge or a Qualitative Researcher with experience mentoring ready to take the lead? We&rsquo;re working on an exciting opportunity with a dynamic, forward-thinking agency that&rsquo;s redefining how insight drives creativity and strategy.<br /> This is your chance to step into a pivotal leadership role, guiding a talented team and delivering impactful, behaviour-changing research for some of the UK&rsquo;s most exciting brands.</p> <p>The successful applicant will be part of an insight team responsible for creating, analysing and debriefing qualitative data from a range of sources, and will design and conduct valuable bespoke qualitative research which will effectively explain, predict and measure consumer behaviour in predominately retail markets, and provide planning, strategy and innovation for their brands.</span></span><br /> &nbsp;</p> <ul> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="line-height:106%"><b><span style="line-height:106%">Competitive salary </span></b></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="line-height:106%"><b><span style="line-height:106%">Working hours Monday to Friday 9am-5.30pm</span></b></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="line-height:106%"><b><span style="line-height:106%">Hybrid working &ndash; 3&nbsp;days WFH</span></b></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="line-height:106%"><b><span style="line-height:106%">25 days holiday</span></b></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="line-height:106%"><b><span style="line-height:106%">Auto enrolment pension</span></b></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="line-height:106%"><b><span style="line-height:106%">Employee wellbeing initiatives</span></b></span></span></span></li> </ul> <p> <span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="line-height:115%"><b><span style="line-height:115%">Duties and responsibilities:</span></b></span></span></span></p> <ul> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="background:#fafafa"><span style="line-height:normal"><span style="color:#000000">Designing and delivering qualitative projects from brief to debrief</span></span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="background:#fafafa"><span style="line-height:normal"><span style="color:#000000">Applying behavioural frameworks to drive consumer-focused change</span></span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="background:#fafafa"><span style="line-height:normal"><span style="color:#000000">Building trusted client relationships and contributing to pitches and proposals</span></span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="background:#fafafa"><span style="line-height:normal"><span style="color:#000000">Coaching and developing a team of 4 researchers</span></span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="background:#fafafa"><span style="line-height:normal"><span style="color:#000000">Driving innovation in tools, thinking, and methodologies</span></span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="background:#fafafa"><span style="line-height:normal"><span style="color:#000000">Collaborating across creative, strategy, and digital teams</span></span></span></span></span></li> </ul> <p> <span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="line-height:115%"><b><span style="line-height:115%">Skills and experience required:</span></b></span></span></span></p> <ul> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="background:#fafafa"><span style="line-height:normal"><span style="color:#000000">Extensive experience in qualitative research with an agency environment</span></span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="background:#fafafa"><span style="line-height:normal"><span style="color:#000000">Ability to evidence the ability to build strong client relationships</span></span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="background:#fafafa"><span style="line-height:normal"><span style="color:#000000">People management or mentoring experience of a small team</span></span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="background:#fafafa"><span style="line-height:normal">Skilled in depth interviews, facilitation, and ethnographic techniques</span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="background:#fafafa"><span style="line-height:normal">A strategic, empathetic, and commercially aware mindset</span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="background:#fafafa"><span style="line-height:normal">Experience with biometric research or cultural insight frameworks would be an advantage</span></span></span></span></li> <li class="MsoNoSpacing" style="text-align:justify"><span style="font-size:14px"><span style="font-family:Arial, Helvetica, sans-serif">Full, clean UK driving licence</span></span></li> </ul>