About the Role
Position Details: As the Sr. Manager, Brand Strategy, you will report to the Director, Market Strategy and lead the Government Federal Sales Segment go-to-market strategy. This role is responsible for developing and executing segment-specific sales offers that drive growth within Grainger’s Federal Government business by translating federal customer needs, acquisition trends, mission priorities, and broader market signals into differentiated, repeatable commercial offers. These offers will align Grainger’s products, services, solutions, and digital capabilities while equipping sales teams with clear programs and enablement resources that make it easier to prioritize customer needs, engage contacts, and drive incremental revenue.
You Will: Lead the end-to-end Federal segment sales offer lifecycle- from discovery through deployment, execution, and continuous optimization. Ensuring every offer is grounded in validated customer challenges, with a clear purpose, and defined success metrics that drive growth. You will set the strategy for scalable, segment-focused offers aligned to annual objectives, translating federal agency mission priorities, procurement behaviors, regulatory requirements, and contract vehicles into compelling bundled solutions that integrate Grainger’s products, services, and value-added capabilities. In close partnership with Federal Sales leadership and cross-functional stakeholders, you will prioritize the right opportunities, equip sellers with effective enablement tools and messaging, and elevate segment expertise from onboarding to confident, repeatable execution. By ensuring offers are compliant, operationally ready, and positioned for strong adoption, you will continuously refine performance through customer and sales team engagement, market insights, analytics, and structured measurements to ultimately deliver measurable revenue, margin, and share growth within Grainger’s Federal Government business.
You Have: We’re seeking a strategic minded leader with a bachelor’s degree in business, Marketing, or a related field and 7+ years of experience in strategy, sales enablement, marketing, or segment management. Strong background and experience supporting or working within Federal Government sales or contracting environments and a proven ability to build and launch cross-functional growth initiatives. You bring strong analytical skills and translate insights into clear, actionable strategies, while influencing others with confidence and credibility. A data-driven decision maker with executive-level communication skills, you operate with a customer-centric, mission-oriented mindset. Experience with federal acquisition vehicles, knowledge of federal procurement processes, and an MBA or advanced degree are preferred.