Senior Marketing Manager

<h3><strong>About the company</strong></h3> <p>A global B2B media and events organisation operating at the centre of technology ecosystem. The business delivers high-value content, learning programmes, and events that connect senior decision-makers across a rapidly evolving market. With a highly engaged global audience and strong data-led capabilities, the organisation is focused on delivering measurable commercial impact for its partners.</p> <h3><strong>Role responsibilities</strong></h3> <ul> <li>Lead the end-to-end strategic marketing planning for a portfolio of large-scale B2B events , aligning activity with commercial targets.</li> <li>Define and articulate unique event value propositions and messaging frameworks to ensure differentiation in a crowded marketplace.</li> <li>Own campaign performance across the paid attendance funnel, driving delegate acquisition and maximising yield through optimized pricing structures.</li> <li>Execute integrated, multi-channel campaigns spanning digital (paid social, search, display), email, PR, advocacy, and content.</li> <li>Steward brand identity across all touchpoints to drive emotional resonance and brand affinity with target audiences.</li> <li>Utilise analytics platforms and dashboards to track KPIs, providing real-time optimisation and executive-level reporting.</li> <li>Map and optimise the customer journey to identify friction points and enhance attendee satisfaction and conversion.</li> <li>Collaborate cross-functionally with sales, finance, and event production teams to ensure total alignment on messaging and timelines.</li> <li>Commission audience research to identify motivators and barriers to purchase within priority segments.</li> <li>Manage marketing budgets effectively, ensuring spend allocation delivers the highest possible ROI.</li> </ul> <h3><strong>Candidate background</strong></h3> <ul> <li>6+ years of progressive marketing experience, with a proven track record of driving paid attendance at large-scale B2B events.</li> <li>Deep knowledge of event positioning, brand strategy, pricing, and communication.</li> <li>Highly data-literate with an analytical mindset to interpret campaign metrics and drive commercial results.</li> <li>Expertise in digital marketing platforms, CRM systems, and campaign automation tools.</li> <li>Exceptional communication and storytelling skills, able to translate complex insights into persuasive content.</li> <li>Commercially minded and comfortable managing multiple concurrent projects and stakeholders under pressure.</li> <li>Experience in matrixed environments, ideally with an appreciation for the unique dynamics of live event marketing.</li> </ul> <h3><strong>Closing note</strong></h3> <p>If you have experience leading B2B event marketing campaigns, understand how to drive delegate acquisition, and want to take ownership of campaign performance, then click apply or email <strong></strong> to start a confidential conversation.</p> <p><img src="https://counter.adcourier.com/bWFya2V0aW5nNi4yMDk1Mi4xMzEwOEBibXMuYXBsaXRyYWsuY29t.gif"></p>