TECHNICAL SALES ENGINEER

ROLE OVERVIEW This is an exciting opportunity to join a highly respected and forward-thinking organisation operating at the forefront of industrial automation, control systems, and electrical solutions. Acting as a trusted technical partner to customers across manufacturing and industrial sectors, the successful candidate will combine strong engineering knowledge with a consultative sales approach. This role is ideally suited to an electrically biased engineer with experience in automation technologies such as PLCs, drives, motion control, and industrial software, who is keen to apply their expertise within a commercially focused environment. Working as part of a specialist technical team, you will support customers in specifying, designing, and implementing tailored automation and control solutions. KEY RESPONSIBILITIES Develop and maintain strong relationships with customers across industrial and manufacturing sectors Provide consultative technical support by identifying application requirements and recommending appropriate automation and control solutions Prepare detailed and accurate quotations for automation, drives, PLC, motion control, and electrical products Support customers with system design considerations, digitalisation initiatives, and retrofit projects Liaise with leading manufacturers and suppliers to source bespoke and value-added solutions Stay up to date with emerging technologies in automation, robotics, industrial communication, and control systems Identify opportunities to upsell integrated solutions and additional services, adding value beyond product supply Negotiate pricing and professionally close sales while maintaining long-term partnerships Deliver high standards of customer service via telephone and email, ensuring technical accuracy and responsiveness SKILLS & EXPERIENCE Degree, HND, or HNC in Electrical Engineering, Electronic Engineering, Mechatronics, Automation, or Control Systems Alternatively, proven experience in technical internal sales, applications engineering, or automation support Strong understanding of industrial automation products including PLCs, HMIs, variable speed drives, motion control systems, and industrial networks Knowledge of control panels, system integration, or digitalisation projects would be advantageous Ability to interpret technical drawings and specifications Excellent communication skills with the ability to clearly and confidently present technical concepts Commercial awareness with a proactive, solutions-led approach to customer engagement Ability to work collaboratively within a technical team environment