Paid Media Manager

Mansfieldgbvia direct

// Job Type

Full Time

// Salary

Not disclosed

// Posted

1 week ago

// Work Mode

hybrid

About the Role

Our client, an innovative full-service agency, is looking for a paid media advertising specialist to work across a range of coveted large high street brand clients. This role will play a pivotal part in the digital team, working with clients’ paid media strategies on Google platforms, Meta Platforms, LinkedIn and TikTok. The ideal candidate will lead on delivering full-funnel strategies that focus on customer behaviour, increasing awareness among the target audiences, and help drive traffic and/or sales. Experience and expertise in paid media strategy, campaign planning, execution and data & insights are a must. Clients are B2C also B2B and B2B2C, so knowledge of tactics suited to top-of-funnel awareness vs demand-gen is important. You’ll need to be confident in working at speed with major global brands, have experience in handling large budgets, and uphold an exceptional level of client service. <ul> <li>Competitive salary</li> <li>Full-time, Monday to Friday, 9:00am – 5:30pm</li> <li>Hybrid working pattern; ideally 4 days on-site and 1 day WFH</li> <li>Free on-site parking</li> <li>Comprehensive employee benefits package</li> </ul> Key responsibilities: <ul> <li>Leading paid media campaigns for clients, across multiple channels and working to varied full-funnel objectives. This would be end-to-end from conception and strategy through to objective definition, execution, user journey definition, tracking and reporting</li> <li>Produce campaign and creative ideas that drive performance and deliver ROAS</li> <li>Test and optimise channels, audiences, bidding strategies, creative and copy</li> <li>Stay on top of campaign and market trends, perform competitor analysis and develop campaign insights</li> <li>Continuous optimisation of campaigns, feeding back on what these are, delivering insight to the client </li> <li>Being the spearhead of paid media across the company and educating on best practice, keeping up-to-date with the latest trends and releases for major platforms</li> <li>Working closely with Head of Digital to unlock business with current clients and acquire new clients </li> <li>Works towards building healthy relationships with key paid media platforms </li> </ul> Skills and qualifications <ul> <li>Extensive experience in paid social media (ideally agency, with additional in-house a plus)</li> <li>Strong working knowledge of the major paid media advertising platforms from Google Stack, Meta, LinkedIn, Twitter and TikTok</li> <li>Well-versed in Mar-tech from a tagging, tracking and pixel point of view for paid media platforms </li> <li>Excellent verbal and written communication skills</li> <li>Strong presentation skills, both creating and delivering</li> <li>Strong analytical and strategic campaign planning skills with the ability to articulate insights clearly </li> <li>Understanding of best practice in paid social media across multiple paid media platforms as well as Google Search </li> <li>Data-driven with a methodical approach</li> <li>Experience working with both small and large budgets</li> <li>Ability to manage time and resources effectively</li> </ul>

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