Senior Paid Media Manager (Social)

As a Senior Paid Media Manager on Later’s Professional Services team, you’ll lead end-to-end paid social strategy and execution for Later Influence customers. You’ll own large-scale, multi-platform campaigns, partnering closely with program and account leaders to drive measurable performance and elevate our clients’ growth. This is a high-impact, hands-on role for a paid social expert who thrives in fast-moving environments, brings strong analytical rigor, and knows how to turn influencer-driven creative into performance outcomes. You’ll also play a key role in building paid media best practices, experimenting with new channels and tactics, and upskilling our Services team as we scale. What you'll be doing: Strategy Develop paid social strategies that translate client goals into clear, data-backed media plans across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms. Partner with Account Managers and Services leadership to ensure paid social recommendations align with broader program strategy and business objectives. Forecast spend and performance to support planning, resourcing, and future investment proposals. Provide strategic guidance on creative direction, audience approaches, messaging, and experimentation. Technical/ Execution Lead the full campaign lifecycle: planning, setup, QA, trafficking, testing, optimization, and measurement. Manage large budgets with precision, ensuring delivery is efficient, effective, and aligned with client KPIs. Conduct rigorous ongoing monitoring and analysis, translating results into actionable insights. Build and maintain paid social playbooks, templates, and repeatable workflows that improve execution quality and efficiency. Team / Collaboration Partner closely with Account Managers and Account Coordinators to guide creative asset needs, messaging, CTAs, and campaign optimization plans. Work cross-functionally with Analytics partners to deepen measurement, improve reporting quality, and surface meaningful insights. Collaborate with Account Managers to contribute to client storytelling, performance reviews, and strategic recommendations. Research/Best Practices Stay ahead of evolving advertising trends, platform updates, AI/automation capabilities, and performance best practices. Identify new opportunities, tools, or tests that improve results and operational efficiency. Champion a culture of continuous learning and experimentation across paid media and the broader Services team. What success looks like: Campaigns consistently deliver against client KPIs (e.g., CPA, ROAS, CPM efficiency, engagement or conversion benchmarks). Paid media strategy is clearly defined, grounded in data, and integrated seamlessly with broader Services initiatives. Experimentation velocity increases, producing clear insights and measurable improvements over time. Stakeholders (Account Directors/Customer Service Managers, Account Managers, Sales Directors) view you as a trusted expert who elevates execution quality and client outcomes. Clients receive clear, actionable reporting and strategic recommendations that strengthen retention and satisfaction. What you bring: Education & Experience Bachelor’s degree in Marketing, Business, or related field, or equivalent experience. 6+ years of hands-on paid social media experience with a strong track record driving performance outcomes. Proven success managing multi-platform campaigns with significant budgets. Experience running influencer-driven or creator-led paid campaigns (strong asset). Agency experience required. Proven Results & Track Record Demonstrated ability to translate creative, influencer, or social content into measurable performance outcomes. History of improving paid media efficiency through structured testing and optimization. Experience coaching or upskilling teammates on paid media execution. Technical Skills Fluency in major ad platforms: Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, Snapchat Ads. Strong analytical capabilities with experience using GA4 and/or other analytics dashboards. Proficiency in Sheets/Excel for analysis, forecasting, and reporting. Familiarity with project management tools (Asana or equivalent). Experience with Later Influence or comparable platforms is a plus. Relevant certifications (Meta Blueprint, Google Ads, Google Analytics) are preferred.